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Cristiano Ronaldo of the Manchester United football club launched his first non-fungible token (NFT) collection this week. The digital asset has been named the CR7 NFT collection, and it will be available on Nov. 18 only at Binance.
The drop is the first of a series that will feature the famous forward for the said Premier League. The release of Ronaldo’s NFTs is part of his exclusive agreement with Binance, the No. 1 cryptocurrency exchange platform by trading volume in the world.
As per CoinGape, the NFTs will be marketed globally, and to support this, these will be officially released through a mega-launch event. Through digital assets, the Portuguese football player is expected to bring Web3 to his numerous fans worldwide.
The first CR7 NFT collection will include seven animated collectibles that will be presented in four rarity levels, and these are Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal. In each collectible, fans will see different iconic moments in Ronaldo’s football career as well as scenes from his early years in Portugal.
Fans who will buy Ronaldo’s NFTs will get some unique benefits based on the rarity level of the digital token that they bought. Some of the perks for buyers include a personal message from Cristiano Ronaldo, guaranteed access to all future NFT drops from the CR7 collection, autographed CR7 and Binance merchandise, VIP entry, and complimentary CR7 mystery boxes. There will also be various giveaways, prizes and signed items.
Binance said it will put 45 highest-value CR7 NFTs up for auction on its NFT marketplace. There will be 5 items in the SSR level and 40 in the SR. The company will award the NFT to the highest bidder after the 24-hour auction period. Bid prices will start at 10,000 for SSR and 1,700 BUSD for SR.
For normal rarity Ronaldo NFTs, there will be 6,600 items (600 R and 6,000 N), and the bid price will start at 77 BUSD. New customers will also receive a Cristiano Ronaldo Mystery Box when they register on Binance.com.
"We believe the metaverse and blockchain are the future of the internet," He Yi, Binance co-founder and chief marketing officer, said in a press release. "We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry."
