Sesame Workshop, which is originally known as the Children's Television Workshop, is reportedly launching its first NFT collection featuring its popular and best-known educational TV program, Sesame Street.

Sesame Workshop is creating its first non-fungible tokens in partnership with VeVe digital collectible marketplace. The New York-based non-profit organization will introduce its NFTs, starting with Cookie Monster Digital Collectibles that will be sold for $60 each.

The blue character in the iconic Sesame Street show is one of the most popular and loved by viewers around the world. The digital collectibles of Cookie Monster are set to drop on March 19 via the Veve app.

According to Variety, there will only be one Cookie Monster NFT, but it will have 5,555 editions which will be put up for sale. After this initial release, Sesame Workshop will add more Sesame Street collectibles, and these will be launched later this year.

Fans can expect more NFTs to come, as the plan is to start with Cookie Monster and follow it up with a series of collectibles. Since there are many well-known characters in Sesame Street, it can be assumed that Sesame Workshop will create more than five digital collectibles.

"Collaborating with VeVe for Sesame Street's first collection of digital collectibles is a great way to celebrate the series' enduring legacy and give our long-time fans a new way to showcase their love for Sesame Street and its characters," Sesame Workshop's vice president of global strategic partnership and themed entertainment, Jennifer Ahearn, said in a statement.

VeVe's co-founder and chief operating officer, Dan Crothers, also commented, "Sesame Street is one of the most iconic brands of all time, so we jumped at the opportunity to partner with Sesame Workshop on a series of digital collectibles and we can't wait to share these with our VeVe community of collectors as well as Sesame Street fans who may be new to digital collecting."

Photo by: Cedric Yong/Pixabay