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The Smurfs Society announced the release of its new non-fungible token (NFT) collection as it jumps into the Web3 community. The famous blue characters launched their digital tokens from their Smurfs Society NFT project.
This is the official Smurfs NFT project that combines the innovation of blockchain technology with the blue characters’ values of community and sustainability to build more digital tokens. The new NFTs will expand the Smurfs’ reach in the Web3 space.
As to why the Smurfs characters were picked to have their own NFTs and enter the blockchain arena, The Smurfs Society’s co-founder and chief marketing officer, Arthur Salkin, said that it is because they are easily recognized around the world, plus its Web2 reach is about 94%.
Salkin further told CoinDesk that Smurfs are not just known in Belgium, where they originated through comics. The blue characters are also popular in the United States, Europe, and Asian countries. These nations have also opened collaborations with the Smurfs thus, it is perfect for NFTs and Web3.
The Smurfs Society co-founder, Frédéric Montagnon, said that the characters’ appeal is another key factor that makes Smurfs a good brand, and he described it as the ideal partner in onboarding Web2 fans to Web3.
“We see NFTs as creating a community that does not have borders,” he told CoinDesk. “Web3 provides less hassle and all the freedom to connect with others and provide digital sovereignty, which is very important.”
Meanwhile, The Smurfs Society unveiled the highly anticipated NFT collection last week, but these tokens will only be officially released in May. It will consist of 12,500 3D-rendered Smurf PFPs, and each one will be unique and designed to be customizable. Buyers can choose from 250 different Smurf characters, each with 50 unique variants.
