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NRF Forecasts U.S. Holiday Sales of $1.013 Trillion in 2026

NRF projected 4.2% growth; it put 2025 holiday sales at $972 billion, up 3.1%.

Updated 1 min read
Shoppers compare seasonal goods on a department-store floor in Manhattan's Herald Square. / EconoTimes.ai
Shoppers compare seasonal goods on a department-store floor in Manhattan's Herald Square. / EconoTimes.ai

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The National Retail Federation projects U.S. retail sales will total $1.013 trillion over November and December 2026, a 4.2% increase from the same two-month period in 2025.

The federation released its forecast Oct. 15. It reported 2025 holiday sales of $972 billion, an increase of 3.1%.

The NRF estimate covers November and December. Deloitte's separate forecast puts U.S. holiday retail sales at $1.70 trillion to $1.71 trillion for November 2026 through January 2027, a longer period, as covered in EconoTimes' earlier holiday spending report.

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