National Research Corporation Chief Executive Officer Continues Estate Plan

Lincoln, Nebraska, Jan. 23, 2018 -- National Research Corporation (NASDAQ: NRCIA and NRCIB) today announced that over the next few weeks, CEO Michael D. Hays will be gifting and/or transferring his remaining directly-held shares of National Research Corporation (NRC) Class A and B common stock to the Amandla MK Trust, a trust for the benefit of Mr. Hays’ family and family foundation.

Commenting on this additional transfer, Mr. Hays commented, “Since 1999, my NRC stock holdings periodically have been transferred to trusts and a family foundation. These transfers, as has been the case with all other transfers, do not impact my commitment to NRC."

For more than 36 years, National Research Corporation has been a leading provider of analytics and insights that facilitate measurement and improvement of the patient and employee experience while also increasing patient engagement and customer loyalty for healthcare providers, payers and other healthcare organizations in the United States and Canada. The Company’s solutions enable its clients to understand the voice of the customer with greater clarity, immediacy and depth.

Michael D. Hays
Chief Executive Officer
402-475-2525