Nescafé Azera teams up with Perky Blenders to launch fruity craft coffee Rise Up

Nescafé Azera and UK coffee roastery Perky Blenders have collaborated to unveil instant new premium craft coffee, Rise Up.

Rise Up, made of high-quality coffee beans from the Djimmah and Sidamo regions in Ethiopia to create a fruity blend, targets the at-home trend.

Lucy Gardner, senior brand manager at Nescafé, noted that with many people continuing to work from home but still wanting a premium coffee experience, their new offering is more than ready to Rise Up to the challenge.

Tesco stores currently carry Nescafé Azera Craft Coffee, with other significant retailers following later this year.