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Nestle pulled out its Caramac chocolate from the market and customers are outraged. The iconic confectionery bar has been available for 64 years and now it has to be discontinued in the United Kingdom.
Nestle said that the decision to stop the production and sale of Caramac was mainly due to the low sales. The Swiss food manufacturer explained that the brand’s sale has been declining in recent years thus it decided to end the production, BBC News reported.
Fans are Devastated By the Move
Fans of Caramac reportedly lost their temper after Nestle revealed its plan to junk the well-known chocolate bar that has been around for more than six decades already. Although the product is a favorite in the U.K., the company said it has no choice but to drop it as "sales were relatively low."
The chocolate maker added that it was a hard decision on their side as well but the brand was not making enough profits for years already. The news of the chocolate wrap-up first emerged on social media and made rounds on various platforms.
"Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we're proud of all our products and don't like to disappoint our consumers," Birmingham Live quoted Nestle as saying. "We hope you can understand why we took this decision."
Nestle’s Promised Better Product Replacements
The news ended up offending many fans and criticized Nestle for the move. In response to the negative reactions, the company issued a statement, promising new creations, "We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers' taste buds."
Lastly, The Guardian reported that Nestle also denied that it tossed out the Caramac bar due to the closure of its Fawdon factory near Newcastle. It insisted the decision was made after reviewing the product’s performance during regular assessment schedules.
Photo by: Inma Santiago/Unsplash
