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Nestlé's Coffee Mate has expanded its product lineup by introducing its first ready-to-drink iced coffee, breaking away from its 60-year history focused on creamers.
Coffee Mate said its new RTD iced coffees are non-dairy and contain less sugar. Every bottle has 25% less sugar compared to other leading brands that are dairy-based as well.
Iced Coffee Flavors, Availability, Price and Size
Nestle's Coffee Mate brand offers two flavors for its new bottled beverage: French Vanilla and Caramel. As per Today News, the drinks are sold in 50-ounce bottles, and customers will find them on the refrigerated aisle of select grocery and retail stores.
The Coffee Mate Iced Coffee is available across the United States and can be bought for $4.99. The company said each bottle offers five servings, so each cup is just $1. The drink will be in stores the whole year round.
"Iced coffee is always in season thanks to our first-ever, ready-to-drink iced coffee made with smooth coffee balanced with the rich taste of Coffee Mate creamer," Coffee Mate said. "Simply pour over ice and enjoy!"
Trendhunter further quoted Nestle's vice president of brand marketing for beverage and business, Leonardo Aizpuru, as saying, "Enjoying cold coffee year-round has become a 'personality trait' for many coffee drinkers who are choosing iced over everything. This growing love for iced coffee especially among Gen Z - presented an ideal opportunity for Coffee Mate to move beyond creamers for the first time in its 60+ years since inception."
Benefits from Coffee Mate's New RTD Line
The introduction of the brand's new Iced Coffee shows the growing popularity of RTD beverages, especially the non-dairy options. This drink is also a healthier alternative for health-conscious people since it has less sugar and is non-dairy.
It is very convenient and a time-saver since the consumers need to open the bottle. This is perfect for busy individuals or those always on the go.
Photo by: Coffee-Mate Goodness Website
