Netflix, the U.S.-based on-demand Internet streaming media service provider, turned a lot of heads when it began acquiring original content for its popular subscription streaming service, starting with the popular drama ‘House of Cards’, which started streaming in February 2013. Since then, various shows have been added to its success list that includes Orange is the New Black, Daredevil, Sense8 and many others.
“You go beyond the normal spectrum to get quality and you really stretch to the things that you can do. On-demand and the internet really gives you that power. When you have incredible distribution, then you have to open the front end of the funnel to have incredible producers around the world”, said Netflix CEO Reed Hastings while speaking to New York Times journalist Andrew Ross Sorkin at the DealBook conference, quoted by The Verge.
In order to further expand its coverage to eastern territories, Netflix is considering to invest in original Bollywood and anime productions, Wired reported.
Hastings said "We're hopeful that we'll, over time, make a great Bollywood show, make a great anime show... It might be that it's more segmented, but again the internet let's you do that. I think that's the key in that enablement.”
Wired describes that while Bollywood has the reputation of an “insiders only” club, anime production shows are often headed by "production committee" comprising of sometimes several corporate interests, all of whom need to sign off even the smallest detail in a series.
If Netflix succeeds in disrupting these systems by even a small degree, it would be able to unlock the “creative potential” of filmmakers and animators, thereby benefitting international audiences.
