Northwest River Supplies Powers Next-Generation eCommerce with GroupBy Inc.

TORONTO, Feb. 27, 2018 -- GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that NRS, a leading manufacturer of high-performance outdoor gear, has successfully deployed GroupBy Inc.’s Searchandiser solution on NRS.com. With GroupBy, NRS can now power its online search capability with the latest intelligent search capabilities and enhance the overall digital experience for site visitors. 

NRS selected GroupBy’s Searchandiser platform to replace SLI’s site search and merchandising solution previously used on NRS.com. The GroupBy solution brings a wealth of user experience improvements to NRS.com including amplified search result relevancy, a fusion of machine-learning and hand-curation merchandising capabilities.

“After spending many years with SLI Systems, we felt the need to be able to fully control our search experience on our own site. We were looking for a provider that would allow us full integration over the site search experience,” said J Maxfield, eCommerce Manager, NRS. “GroupBy fits that bill and brings with it other features we're excited to bring to our customers in the near term. We are just scratching the surface of what we can do with GroupBy, but we're very encouraged by our experience thus far.”

NRS.com and its site visitors will benefit from continued innovation and new features from GroupBy throughout the duration of the multi-year agreement which includes deeper personalization for NRS customers.

“At GroupBy, we are proud to bring an advanced approach to the market, providing online retailers with a seamless way to replace their legacy systems with a powerful solution that is rooted in intelligent search and focuses on improving the entire consumer experience,” said Roland Gossage, CEO, GroupBy Inc. “On behalf of our entire team, we are thrilled to welcome NRS to our roster of global clients and are committed to continuing to advance their digital commerce efforts.”

About NRS
100% employee-owned NRS is the world’s leading manufacturer of paddlesports apparel and accessories. Founded in 1972 in a college professor’s garage, NRS has become a major force in the outdoor industry, inspiring and equipping countless anglers and paddlers in the U.S. and around the world from its headquarters in Moscow, Idaho. For more information, please visit www.nrs.com.

About GroupBy Inc.
GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). On June 5, 2017, GroupBy had announced that it had acquired US-based product data enrichment software provider, Edgecase. Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com.

Media Contacts:
Liz Bernardo
GroupBy Inc.
[email protected]

Catherine Seeds
Ketner Group (for GroupBy)
[email protected]
512-794-8876