‘Overwatch’ Threat Prompts ‘Battleborn’ Hefty $20 Price Cut: Available Until May 28

At this point, it’s undeniable that the buzz around “Activision Blizzard’s” “Overwatch” is nearing trembling intensity. Seemingly in fear of the rival online FPS’ effects on their sales, “Gearbox Software” has decided that a $20 price cut for their “Battleborn” game is in order, along with the introduction of a new character.

The new character in question is named Alani who is supposedly a "water-bending warrior monk," according to the official description. Players who participated in the “Playstation 4” open beta automatically have access to her, along with those who bought “Battleborn Deluxe Edition” or the season pass.

According to Polygon, the price cut is available only until Saturday, May 28, and only when buying the game via the 2K Store. Will this be enough to offset the inevitable cut that their newly released rival will have on their profits?

According to an article by MCV back in early May, “Gearbox Software” creative director Randy Varnell said that the company was “cautiously optimistic” about the revenue potential of their online game. Of course, that was before the launch of “Overwatch,” which clocked over 9 million participants for the game’s open beta.

Comparatively speaking, both games are quite similar. Both are online FPS games, both feature diverse, fun and colorful characters, and both are made by prestigious companies who have successful track records in both critical reception and revenues of their titles. As such, an article by Engadget notes that there is plenty of space for both games in the market, since both have elements that speak to a wide range of gamer preferences.

Naturally, many will find the $20 price cut irresistible since retail prices for the digital version of “Battleborn” usually hover around $54.99 for the deluxe edition; this already contains access to all downloadable content that will be made available in the future. Eventually though, the difference in preference might have a huge impact on either game, particularly with Pricewaterhouse Coopers reporting that the e-Sports industry could be worth $463 million by the end of 2016.