PepsiCo, Boston Beer launch alcoholic Mountain Dew

Mountain Dew is one of the favorite soda drinks in PepsiCo’s line of soft drink beverages. Now it has been reinvented, and a hard version has been created!

This means that Mountain Dew is coming with the alcoholic version, and this was made possible through the partnership of its maker, PepsiCo and Boston Beer, an established brewery based in Boston that has a long history. It is also known as Samuel Adams Boston Brewery that brews craft beers.

According to CNN Business, the new boozy Mountain Dew will be released in three flavors. Original, black cherry, and watermelon. It was noted that the alcohol-infused soft drink is the next to be spiked after the brand of seltzers that recently made the news.

The new PepsiCo product that was brewed together with Boston Beer is called the "HARD MTN DEW." It was described as sugar-free and comes with a five percent alcohol volume. This alcoholic beverage will be sold in cans, and its makers said that this is a breakthrough product that was created for drinkers with changing tastes.

It was reported that Boston Beer is in charge of developing and producing the new alcoholic Mountain Dew while PepsiCo will be managing the selling, delivery, and marketing of the product. The "HARD MTN DEW" is slated to hit the grocery shelves and convenience stores in early 2022.

Finally, with its five percent alcohol content, the Mountain Dew drink will be marketed to adults only. Drinkers must be of legal age to be able to buy and taste it. This is said to have been categorized under the flavored malt beverage and will come with zero sugar.

“For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans," PepsiCo Beverages North America chief executive officer,  Kirk Tanner, said in a press release. "The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.”