‘Pokemon GO’ Generates $2M in Revenue a Day, Global App Market Observer Finds

“Pokemon Go” recently turned 2 years old, and the title is more than thriving in the gaming ecosystem. In fact, since it launched back on July 6, 2016, the game has brought in $1.8 billion in revenue, Forbes reported.

That is quite the profit margin, especially in this particular industry. To put it into perspective, that number is more than what every movie ever released has made apart from “Titanic,” “Avatar,” and “Avengers: Infinity War” and "The Force Awakens." And with its monthly event set to launch in August, it’s expected that the game will generate more income for the company.

It’s still unclear what Niantic plans to do next month. However, if routine is any indication, information may soon trickle in as the company usually reveals details days after an event has been concluded.

Niantic plans to do a monthly Community Event for its “Pokemon Go” fan base, featuring different creatures wearing accessories and shiny versions of them too. Players are keeping their ears sharp as the company might announce the next details on Wednesday.

While reveals don’t usually give information about the next special move, fans have been able to obtain information about them through other channels in the past. However, information regarding bonuses and rewards provided by the August Community Event may be released a few days before it.

Returning to the profit side of things, global app market observer Tower Sensor found that of the $1.8 billion in revenue generated by “Pokemon Go,” $1.1 billion comes from Japan and U.S. alone. The rest of that number came from players scattered all over the world.

Moreover, data revealed by Sensor Tower shows that the game is gaining more profit on Android, accounting for 58 percent of the revenue, while the Apple app store brings in 42 percent. It’s estimated that “Pokemon Go” is raking in $2 million a day with 140 million active players per month.