Puma Debuts Star-Studded Ad Featuring Depay, Griezmann for UEFA Euro, Copa América

Puma has launched a star-studded ad campaign featuring Memphis Depay, Antoine Griezmann, and other top players, dedicated to the upcoming UEFA Euro 2024 and Copa América 2024 tournaments.

Puma Launches Second Chapter of Global Campaign, Featuring Star Players for UEFA Euro and Copa América

In April, Puma unveiled its inaugural global brand campaign in a decade, which was entitled “Forever. Faster. See The Game Like We Do.”

According to Footwear News, the German athletic behemoth has recently unveiled the second chapter, as the UEFA Euro 2024 and the 2024 Copa América are rapidly approaching.

Puma announced on June 11 that it would create two spin-off campaigns for the Euro and Copa tournaments, recounting the stories of its most talented soccer players. The brand elaborates in this new chapter that it “shows how speed is important in football and beyond.”

Puma provided additional clarification regarding the concept, stating that the campaign “means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only Puma can.”

Puma's Global Campaign Featuring Griezmann, Pulisic, Depay, and Neymar to Launch Across Multiple Media Platforms

Puma announced that the initiative will be disseminated globally through social media, television, public relations, out-of-home, and points of sale. The two short films and accompanying creative assets will feature Antoine Griezmann, Christian Pulisic, Memphis Depay, Neymar Jr., and other notable figures. In addition, Puma announced that it will shortly release unique brand videos and creative assets for the 2024 Summer Olympics.

“We are dedicated to enhancing our brand’s presence through a comprehensive media strategy that blends traditional channels with innovative technologies to engage our consumers. Our efforts will specifically emphasize social media, leveraging our team of ambassadors and influencers. Additionally, we will explore new mechanisms to create exciting experiences,” Richard Teyssier, the vice president of brand and marketing at Puma, said.

Co-founder and managing partner of Matte Projects, the partner agency for this brand campaign, Max Pollack, added, “Working with Puma to redefine their powerful brand promise ‘Forever. Faster.’ has been a defining experience for Matte. We are honored to collaborate with such a trusting and forward thinking partner, and especially with their leadership as we shape this new platform together. Game changers win by seeing the game differently. This is something that we believe to our very core, and we’re excited to see Puma fully embrace this ethos to win the year of sport.”

The 2024 Copa América will be held from June 20 to July 14, while the UEFA Euro 2024 will commence on June 14 and conclude on July 14.

Photo: Zakaria Issaad/Unsplash