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Puma's largest Thai flagship store opens in CentralWorld

Puma's flagship store in CentralWorld.

Puma has opened its largest flagship store in Thailand, located at CentralWorld, which features the brand’s latest campaign, “Puma Court”.

The new store offers athletic performance footwear including the ForeverRun Nitro, Deviate Nitro Elite 2, and Fast-R Nitro Elite.

Ludwig Tsai, GM of Puma Sports Thailand, noted that Puma has been an established brand in the sports world for 75 years and marketed in Thailand for much of that time through partnerships.

He added that after getting great feedback when they launched their first flagship store in Thailand at the end of last year at Siam Center, the second flagship will be the biggest branch in Thailand to connect people from diverse subcultures through sports and lifestyle activities.

Puma now operates seven physical stores and an e-commerce site in Thailand.

The German sportswear giant recently completed its biggest location in South East Asia at 313@Somerset Singapore.

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