Bitcoin-based marketplace Purse.io has announced its partnership with Switzerland-based bitcoin exchange Bity.com.

“By partnering, Purse can increase the number of on-ramps for individuals looking to purchase bitcoin in order to spend them on our unique service”, Purse said in a blog post.

Bity is one of the leading exchanges, serving the majority of its users in Switzerland, France, and Germany. Bity also operates in countries all throughout Europe; with options to purchase bitcoin and other digital assets like ethereum.

“Purse sees Switzerland as a potential hotbed for bitcoin transactions in the near future, and we plan to leverage adoption there accordingly -- working with Bity.com to help spread the word along the way”, it added.

Switzerland has been at the forefront of embracing financial innovation. The City Council of Zug in the east Switzerland launching a pilot project allowing paying for municipal services with bitcoin in May 2016. In addition, Switzerland railway firm "SBB" announced plans in late 2016 to start selling bitcoin from railway terminal ticket machines.

“We believe Switzerland is ripe for making bitcoin legal for financial operations in the public sector. The sentiment for bitcoin in Switzerland and surrounding countries continues to trend positive as adoption spreads”, Purse said.