Reed’s, Inc. Announces Preliminary Record Fourth Quarter Sales

Represents Largest Quarter in Company History

Company’s Los Angeles Manufacturing Plant Breaks Ground

LOS ANGELES, Jan. 20, 2016 (GLOBE NEWSWIRE) -- Reed’s, Inc. (NYSE-MKT:REED), the leading maker of craft sodas nationwide today announced preliminary record sales for the fourth quarter 2015.

Fourth quarter preliminary sales increased 12.8 percent to a quarterly record $12.4 million compared to last year’s fourth quarter sales of $11.0 million.  The Company also reported $1.8 million in cash at the end of the 2015 fiscal year versus $1.0 million at the end of the prior year.

“The fourth quarter record sales show that our company is recovering from the production out of stocks of the second and third quarters. Most of our products were completely back in stock by mid-November,” said Chris Reed, Company CEO and founder. “We are still recovering shelf space and filling in the distribution voids left by the out of stocks. Early in the fourth quarter, we added two new production facilities to help us keep up with our growing demand. With the addition of these two facilities, we expect that during 2016 we will be able to keep up with our production needs as demand continues to grow. Our expanded west coast facility upgrade is progressing nicely and will increase our ability to stay in stock.”

Reed also highlighted the immediate benefits that the expanded west coast facility will deliver:

• Increased production on the west coast will allow for a reduction in shipping costs from east coast facilities.
• New line capability will deliver 300+ bottles per minute for 12oz products. Provides 300% increase in plant capability.
• New equipment and technology significantly improves mechanical reliability.
• New line design allows for world class manning.

The Company anticipates commissioning its expanded west coast production facility early in the second quarter.

These preliminary financial results are subject to customary quarterly closing and review procedures. No conference call will be held in conjunction with this announcement.  The Company anticipates releasing full year earnings results in March 2016.

About Reed’s, Inc.

Reed's, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed's products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed's Culture Club Kombucha line of organic live beverages. Other product lines include Reed's Ginger Candies and Reed's Ginger Ice Creams.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Reed's, Inc.
Investor Relations
(310) 217-9400 ext. 18
Email: [email protected]
www.reedsinc.com