SAN MATEO, Calif., April 04, 2018 -- Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced the appointments of Ray Villeneuve as President & Chief Operations Officer and Javed Maqsood as Vice President of Customer Success & Operations. Both executives will be located in Reflektion’s San Mateo headquarters.
“Having filled two key roles on our executive team, we are positioned for success in this season of unprecedented growth,” said Amar Chokhawala, Founder & CEO, Reflektion. “Both Ray and Javed have made significant contributions throughout their careers. They bring tremendous value to the Reflektion family.”
“I’m excited to join the team at this inflection point of growth,” said Villeneuve. “My previous experience will help drive the structural changes we need to continue delivering client success as we enhance and diversify our products and solutions.”
Ray Villeneuve – President & Chief Operations Officer
Villeneuve brings a combined four decades of experience in the technology and sales industries to drive continued growth initiatives for Reflektion.
In various leadership roles with Virtual Instruments, Skytree, Riverbed, Liaise, and Monosphere, Villeneuve has become an industry thought leader through his extensive achievements, including raising millions of dollars in funding and revenue, attracting and retaining top talent and driving customer discovery processes. Specifically, in his preceding role as president of Virtual Instruments, Villeneuve increased the performance analytics company’s revenue by $30 million in just one year.
Javed Maqsood – Vice President of Customer Success & Operations
As a veteran in building startup operations and developing delivery teams in consulting and software industries, Maqsood brings over two decades of experience in services and customer success leadership to the Reflektion team.
Maqsood previously worked for BloomReach, Kodak, Zynga and Box, where he built technology teams that repeatedly outperform their operational metrics.
About Reflektion
Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes artificial intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.
Leading retail brands such as Destination XL, TOMS, Ann Taylor, Sur La Table, and Godiva rely on Reflektion’s platform.
Founded by pioneers in artificial intelligence and named to CB Insights’ prestigious AI 100 list for 2018, Reflektion combines individual shopper insights, product intelligence, and AI to create more intimate and impactful commerce experiences.
Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, Clear Ventures, and Intel Capital.
Press Contact:
Ned Tadic
Finn Partners for Reflektion
312-329-3979
[email protected]


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