Revcontent Receives Endorsement from National Center on Sexual Exploitation by Banning all Sexually Explicit Content

Sarasota, March 08, 2018 -- Taking a powerful stand against sexual exploitation, Revcontent has revised its content policy to eliminate use of all sexually objectifying and explicit content throughout the world’s largest content recommendation network based on standards approved by the National Center on Sexual Exploitation.

“We applaud Revcontent for its corporate leadership in the native advertising industry by rejecting profitsfrom sexually objectifying and explicit content,” said Patrick Trueman, President and CEO of the National Center on Sexual Exploitation. “In today’s climate of sexual harassment and assault, it’s vital for corporations to do their part to stop the normalization of hypersexualized material that dehumanizes women, and therefore fosters #MeToo culture. Revcontent’s stand for women and for the human dignity of all people, not only meets our standards, but sends the powerful message that people are to be valued for their full humanity—not reduced to sex objects.”

The recent #MeToo movement has exposed an appalling amount of sexual misconduct from the top echelons of power to the lowest. Such sexual misconduct does not occur in a vacuum, but takes place within a cultural context of which reduces women’s worth to their sex appeal.

“Sexual misconduct and exploitation is a massive problem that this world faces on a daily basis,” said John Lemp, CEO and founder of Revcontent. “As a Christian and a father to daughters, I was shocked by the amount of stories that have been shared through this movement, I wanted to ensure that Revcontent was doing its part to eliminate sexually explicit imagery, headlines and landing pages, not only in our network, but in advertising as a whole.”

Revcontent has always had policies and guidelines restricting explicit content, however this change further limits advertisers from using provocative imagery for clicks based on feedback and recommendations from the National Center on Sexual Exploitation.

“We are so fortunate to be working with the National Center on Sexual Exploitation,” Lemp said. “They are leaders in addressing the objectification and exploitation of women and we are grateful for their assistance in helping us define the strictest standards for ad quality in the native advertising industry.”

In the past, Revcontent has implemented the use of three levels of maturity filters to content. The recent change completely eliminates all content classified as Maturity Level 3, which included sexually objectifying images, making Revcontent the only ad network to adopt the National Center on Sexual Exploitations standards for ad quality.

“We need to change the advertising industry to reflect the importance of this movement,” Lemp said. “We cannot allow sexually explicit imagery to continue to degrade women if we hope to win the fight against sexual harassment and assault. It is a mindset that needs to be destroyed, and we can all do our parts to help create that change.”

Revcontent is the first advertising network to work with the National Center on Sexual Exploitation and to be publicly commended by this organization for the removal of sexually explicit content.

“Revcontent has employed thorough quality control measures to ensure materials that objectify women, such as hyper-focusing on body parts or presenting women as prizes for sexual conquest, are no longer in their system,” Patrick Trueman continued. “Their regular compliance audits, human review process, and continued collaborative dialogue with the National Center on Sexual Exploitation, sets them apart as a company that is dedicated to doing its part for a world free from sexual exploitation. We invite other companies in this industry, such as Outbrain and Taboola, to follow Revcontent’s lead and work with us for socially responsible native advertising.”

In addition to these improvements, Revcontent’s Truth in Media Initiative, launched in 2017, includes a user driven-feedback mechanism that allows consumers to report content they feel is offensive directly from Revcontent widgets.

For more information about this commitment to change, or to request interviews, please contact Charlie Terenzio, Revcontent Brand Manager, at [email protected] or by phone at (813) 480-3766.

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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5bc08079-c4a3-4b44-b42c-af1e5be341a0

Charlie Terenzio
Revcontent
813-480-3766
[email protected]