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The Scotch Whisky Association (SWA) has officially received a trademark for Scotch Whisky in the United States, which has committed to protecting "Scotch" as a whiskey produced in Scotland.
Although the US Federal Code already provides protection for Scotch, holding a trademark makes it simplerfor SWA to fight off counterfeiters.
According to Mark Kent, chief executive of the SWA, the registration offers Scotch Whisky a greater degree of legal protection and allows them to take action against those who seek to cash in on the heritage, craft, and quality of genuine Scotch.
Around $1 billion worth of Scotch was sold in the United States in 2021, which is a sizable portion of the $5.5 billion in annual Scotch Whiskey exports from the United Kingdom.
Yet, obtaining a trademark in the US has taken longer than in other countries and is already protected by intellectual property in more than 100 other nations.
