When Apple revealed the iPhone X, it was mocked for the distracting and aesthetically displeasing notch that it had. Upon the launch of the device, reviewers consistently remarked on how the notch simply took away from the experience when using the smartphone. With such sentiments being prominently shared, it’s, therefore, a wonder why so many other smartphone companies are copying the feature.
This trend was quite prominent during this year’s Mobile World Congress, which is the biggest mobile conference in the world. As The Verge put it, the event saw so many devices that are just blatantly and intentionally copying the iPhone X notch. It was an eye-opening development that highlights just how cynically these companies are just trying to mimic what Apple does, no matter how ridiculous it’s being.
So many of the devices were seemingly created solely to look like the iPhone X and nothing more. There was hardly any attempt to actually copy the meat of what the Apple device offered and more often than not, essential displays such as the clocks were sacrificed just to have that ugly notch.
To many who have been attending the conference throughout the decade, this year’s event was quite a painful experience. The MWC was always intended to allow smartphone companies to showcase innovation with new technology and device concepts, Fast Company reports. It was never supposed to be a place to so obviously highlight the habit of smartphone companies to copy each other.
By and large, it was clear that these smartphone companies were only adding the notch on the devices to make it look like the iPhone X. Nothing more.
Whatever innovative technology might have been featured during the event by actual, earnest companies that tried to keep to the spirit of the event was overshadowed by the abysmal copycat practice. The smartphone industry has clearly taken a wrong turn this year and the course needs to be corrected.