Soupman Inc. Announces New V.P. of Tetra Pak Sales: Barbara Axelson

NEW YORK, March 31, 2016 -- (OTCBB:SOUP) Soupman, Inc. today announces that Barbara Axelson has joined The Original SoupMan team as Vice President of Tetra Pak Sales. As Vice President of Tetra Pak sales, Ms. Axelson will be responsible for growing Original SoupMan Tetra Pak sales across the nation. Ms. Axelson will report to Seb Rametta, the Founder and Head of Sales for Original SoupMan.

Ms. Axelson brings more than 20 years of experience in the major blue chip soup market, including her extensive CPG Sales expertise at Campbell’s Soup, Unilever and ConAgra Foods. Her vast experience and her track record of success at Campbell's and other CPG companies will be a major asset in further expanding revenues. She is also the winner of numerous awards in her field, including “Beverage Keys to Success Contest”; Merit Award winner 3 times at Campbell's Soup (Top 10% sales force) and Team Proud Performance  Award / Member of Grocery Business – Team of the year.

“I am absolutely thrilled to join The Original SoupMan team,” said Barbara Axelson, Vice President of Tetra Pak sales for The Original SoupMan. “I am confident that my strong CPG sales expertise at Campbell's and at other CPG companies will ensure increased distribution and velocity for Original SoupMan in major retail outlets across America.”  

“Barbara is a tremendous addition to our sales team and her experience in the shelf-stable soup category at grocery is a perfect fit for our company. Our focus on our grocery business and the success we are having this past soup season requires undivided, relentless attention,” stated Seb Rametta, Founder and Head of Sales for Soupman.

“We are very pleased to be able to attract Barbara to the company. She brings a wealth of experience, professionalism and success that will help us achieve our aggressive revenue models,” said CEO of The Original SoupMan Jamieson Karson. "Our core wholesale business is growing exponentially, and Barbara’s expertise is a perfect complement to the team."

The Original SoupMan offers eco-friendly Tetra Paks of the soup The New York Times called “Art, not soup” nationwide and online. The Original SoupMan has greatly expanded its national footprint across the country, with soups  available next to Campbell’s and Progresso in the soup aisle of fine retailers, including Kroger, Safeway, Publix, HEB, ShopRite, Wegmans and many more.

About Soupman, Inc.
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan and quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup," it set the standard for innovation and excellence long before the famous “Seinfeld” episode made it a cultural icon. We sell soup across America in Tetra Pak cartons in grocery stores next to Campbell’s and Progresso as well as in our franchise restaurants, soupmobiles and foodservices. Shaquille O'Neal is an advisor and equity partner, as are Mr. October, Reggie Jackson and the award-winning actor, Jason Alexander. Soupman Inc., is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates”, “expects”, "intends”, "plans”, "believes”, "seeks”, "estimates” or variations of such words are intended to identify such forward-looking statements. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to attract franchisee interest, add new grocery customers or our ability to otherwise to implement our marketing plan, including raise necessary capital, and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.originalsoupman.com. 

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Stacey Bender
Bender Group PR 
973.744.0707 
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