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Starbucks Marks 20 Years of Pumpkin Spice Latte with NFT Release

Starbucks releases its latest NFT collectibles via its Odyssey Loyalty and Web3 platform.

Marking 20 years since its iconic Pumpkin Spice Latte's debut, Starbucks unveils exclusive non-fungible tokens (NFTs) for customers. Offered through its rewards program, these digital collectibles, minted on the Polygon blockchain, showcase the drink's essence. Available until Oct. 9, loyalty members can purchase for $20.

Starbucks named the new Pumpkin Spice Latte NFT collectibles "The PLS Collection." Each digital token is set to be sold through an open edition, which means the coffee chain did not limit how many units are allowed to be minted and sold within the given limited period for the sale.

Starbucks Odyssey Loyalty Platform

As per Decrypt, Starbucks will release a string of Pumpkin Spice Latte digital stamps through Starbucks Odyssey, designed to be the brand's Web3 rewards and loyalty platform. The NFTs come in four types that were created to represent the qualities of the Pumpkin Spice Latte drink: Spiced, Whipped, Iced, and Steamed.

The Starbucks Odyssey was first announced in 2022, and the beta version was opened to the public in December. It is still in beta, and customers are being listed on the waitlist when they register before the official launch.

New Starbucks NFT Collection Price and Release Date

Cryptofiles reported that the PSL Collection NFTs in unique designs are minted on the Polygon blockchain. They are now available starting today, Oct. 5, until Oct. 9 only.

The limited edition digital tokens are being sold for $20 per piece. Starbucks Odyssey members will receive 250 points for every NFT stamp they buy. It should be noted that only members of the coffee chain's loyalty program are allowed to buy the virtual tokens. Holders of the PSL NFT collectible will be able to see the corresponding artworks for their tokens on Oct. 10, the day of the big reveal.

Photo by: Starbucks Press Center

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