Starbucks Japan Debuts Matcha Latte with Reusable Cup, Exclusive for Tourists at Airports

Starbucks Japan, in collaboration with Nestlé, has introduced a special Matcha Latte with a reusable cup featuring Japanese motifs. Available exclusively at select souvenir shops in international airports, the set targets Japan’s booming tourist market and offers a unique blend of cultural and culinary experiences.

Starbucks and Nestlé Launch Exclusive Matcha Latte Souvenir Set Featuring Japanese-Themed Reusable Cup

It is introducing a truly unique Japanese souvenir exclusively available outside Starbucks stores. For those who appreciate both Starbucks and Japan, the Starbucks Premium Mixes Matcha Latte with Reusable Cup is a product that sets you apart, a product worth seeking out during a visit to the country. Developed through the ongoing partnership between Starbucks and Nestlé, which began in 2018, this two-piece set includes a box of matcha latte sachets and a reusable cup featuring Japanese-themed designs.

The sachets are in a convenient "stick-type" format, designed for on-the-go consumers who want to enjoy a Starbucks matcha latte at home or in the office. With just the addition of boiling water, the matcha latte offers a smooth, creamy green tea flavor topped with a soft foam. Each set contains four sachets, making it a convenient and practical choice for your daily caffeine fix.

Starbucks Unveils Matcha Latte Set with Japanese Motif Reusable Cup, Sold at Airports

Complementing the drink is a reusable cup adorned with a fascinating array of Japanese motifs. Icons such as sushi, lanterns, origami, bonsai, a torii gate, a pagoda, and Mt. Fuji, surrounded by sakura cherry blossoms, make this cup a unique and intriguing keepsake, encapsulating the spirit of Japan. Not only is it a beautiful souvenir, but it also promotes sustainability by reducing single-use plastic waste.

Although this gift set combines the best of Starbucks and Japanese culture, it will be sold in locations other than Starbucks. Instead, it will be sold in select souvenir shops and convenience stores, particularly in international airports like Haneda and Narita.

With Japan welcoming a record 21.06 million visitors between January and July this year, Starbucks aims to set this up in the growing tourist market. Released on September 24, the set is priced at 1,760 yen (US$12.27) and is expected to capture attention, making it an excellent conversation piece for travelers upon their return.