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Last month, Starbucks launched its Tumbler use drive and offered NFTs to customers who bring their cups to the stores when placing orders. The company said the project was successful over two weeks after the scheme started.
As per The Korea Times, Starbucks Korea's latest non-fungible token offering is boosting its campaign for customers to use tumblers instead of single-use cups. On Thursday, Feb. 1, the coffee chain said it could save about 600,000 disposable cups within two weeks.
Positive Response from Customers
Starbucks Korea launched the NFT offering on Jan. 16 and recorded a 49% year-on-year increase in customers who buy their drinks using tumblers. Most orders were placed via the brand's mobile ordering system called the "Siren Order."
It was added that using personal cups for online or in-store orders increased by 32%. This shows the success of Starbucks Korea's initiative to reduce waste as it operates the business. Moreover, Starbucks Korea said 260,000 customers participated and collected 600,000 eco-stamps that can be exchanged for NFTs.
"Starbucks NFTs are not for tendering payment or investment," a Starbucks official said. "They represent our way of certifying our customers who voluntarily engage in environmental activities in their daily lives."
Starbucks Starlight NFT Project
The coffee chain started a campaign to encourage using tumblers when buying drinks from its stores. Starbucks Korea also offered a KRW400 won discount for personal cup users on top of NFT rewards. The initiative was called the "Starbucks Starlight NFT Project."
At launch time, Starbucks Korea's chief executive officer, Ryan Sohn, said in a press release. "We hope that customers visiting Starbucks will integrate the use of personal cups into their daily lives and enjoy the unique experience of owning their very own NFT. Starbucks Korea will continue to introduce a variety of promotions to offer our customers an array of eco-friendly benefits."
Photo by: Starbucks Press Release
