Starbucks dives deeper into Web3, airdropping exclusive NFTs to eligible U.S. Odyssey rewards program members. These limited-edition digital stamps, rewards for completing specific challenges, skyrocketed in popularity with the 'First Store' collection leading NFT marketplace sales on Nifty Gateway.

To receive Starbucks' limited-edition stamp, users have to meet specific criteria, such as being U.S. residents, Starbucks Rewards members, and enrolled in Starbucks Odyssey. The program was launched in beta last year and remains available only to a select few.

A participating Odyssey member will need to ensure they have completed two "journeys" and own at least one limited-edition NFT stamp. Journeys are challenges that users can complete to win stamps embedded with rewards points, such as going to a different Starbucks store or trying a new drink. Users who meet all of these qualifications by a specified date will be eligible for the airdrop.

Last month, Starbucks released the "First Store" NFTs, with many depicting the original storefront that opened in downtown Seattle back in 1971. In the last 24 hours, the First Store collection has generated the highest sales volume on the NFT marketplace, Nifty Gateway.

On December 8, a select set of waitlist participants, including customers and Starbucks workers in the U.S., received access to the Starbucks® Odyssey Beta experience, powered by Web3 technology.

Starbucks Odyssey is a Web3-powered expansion of Starbucks Rewards that grants members access to intriguing new rewards and experiences. Members can join several exciting, interactive activities known as "Journeys" as part of the experience. Once a Journey is finished, participants will earn 'Journey Stamps' (NFTs) that are collectible and Odyssey Points that grant access to exclusive additional advantages and immersive coffee experiences.

Starbucks rewards customers meaningfully with Web3 technology, such as ownable digital collectible stamps (NFTs) that act as access cards.

Photo: Starbucks