Every year, PC gamers look forward to the Steam Summer Sale, which has become something of a holiday to fans. This year’s launch date has already been announced and it’s set for June 22nd. This means that gamers will try in vain to keep from overspending on games that cost a fraction of their original prices. In fact, more than just a regular sale event, it has even earned some cult-like undertones.
As Extreme Tech notes, Steam actually has two major sales events. One is in the summer and the other is during winter. However, gamers are more inclined to spend on the summer event simply because it has been going on for longer.
In accordance with a trend that’s fast becoming tradition, the event date was also revealed by PayPal, one of the most popular platforms for spending money on the games on Steam. Specifically, the information came via Tweet by PayPal UK, which indicates that customers using the payment service to buy games will even get an extra £5 off of some games.
Ever since Valve implemented the refund system back in 2015, shopping during the Summer Sale event is no longer as stressful to players as it once was. After all, there is a very real chance of players buying games that are just going to gather virtual dust in their libraries. As such, having the option to simply return the games and ask for a refund takes quite the load off of people’s minds.
On that note, New York Magazine views the Steam Summer Sale as something of a cult event, largely due to the devotion that players themselves have towards Valve. With considerable deals within deals that make already affordable games even more affordable, buying video games during this occasion is almost a game in and of itself.
This system reinforces the need in gamers to keep playing and come out of the process with tons of titles bought for cheap. They may regret their purchase eventually, but hardly utter a noise of complaint when in the moment.


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