Stellantis, the parent company of Chrysler, confirmed that CEO Carlos Tavares will retire at the end of his contract in early 2026. As the automaker struggles to revitalize its North American operations, major senior management changes have been announced to address ongoing challenges.
Declining Profits and Sales in North America
The French-Italian automaker has seen declining earnings and sales in its traditionally strong North American market. Stellantis recently lowered its 2024 profit forecast, signaling potential cuts to dividends and share buybacks. Popular models like Jeep and Ram trucks, which have historically driven much of the company’s profitability, have faced challenges, contributing to a 42% stock decline this year.
Industry analysts have downgraded Stellantis' stock, attributing the decline to missteps in North America. The company had previously dismissed concerns about inventory issues and discounting in the U.S., but recent financial guidance cuts have eroded investor confidence.
Leadership Changes to Address Operational Struggles
Stellantis announced a series of executive shifts to address its underperformance. Doug Ostermann, former COO of the automaker's China division, has been appointed as the new finance chief, replacing Natalie Knight. Antonio Filosa, who currently leads the Jeep brand, will also take over as North America COO, succeeding Carlos Zarlenga.
These changes are part of a broader management overhaul, with 21 senior leadership roles changing in the last 12 months. However, analysts remain skeptical about whether these moves will stabilize the company’s fortunes and reassure investors.
Tavares' Legacy and Future Strategy
Carlos Tavares, an avid race car driver, has been instrumental in making Stellantis one of the world’s most profitable automakers since its formation through the 2021 merger between Fiat-Chrysler and Peugeot maker PSA. Despite his achievements, Tavares faces mounting challenges in adapting Stellantis to a rapidly evolving automotive landscape, particularly with the rise of electric vehicles (EVs).
The automaker is working to ramp up its EV sales, aiming for 100% of its passenger car sales in Europe to be electric by 2030. In the U.S., Stellantis targets 50% of its passenger cars and light-duty trucks to be electric by the same year, with plans to introduce 75 electric models globally.
Confronting Competition and Supply Chain Challenges
Stellantis is grappling with growing competition from Chinese electric vehicle manufacturers gaining market share in Europe. Tavares has emphasized the need for Stellantis to adapt quickly to stay competitive, stating that the company must "try to be Chinese ourselves" to compete effectively.
In response to operational inefficiencies, Stellantis is reorganizing its supply chain structure by integrating it into the manufacturing division. This move aims to enhance performance among its suppliers and streamline production processes.
Union Tensions and Possible Strike
Amid these management changes, Tavares is also contending with criticism from the United Auto Workers (UAW) union. The union has accused Stellantis of failing to meet its contractual commitments and is preparing for a potential nationwide strike. Last year’s six-week strike, which cost the company approximately 750 million euros, remains a sore point for both sides.
As Stellantis navigates these significant challenges, the automaker’s leadership hopes that these changes will position the company for success in a highly competitive and rapidly changing automotive industry.