Study Tracks Search Behaviour to Determine When Consumers Spend the Most

BROOKLYN, N.Y., April 04, 2018 -- Synup, a provider of SaaS-based solutions that enables local businesses to manage their online presence, released the findings of its study of consumer behavior trends over the course of 2017 today. This study was put together after analysing data from 3600 brick and mortar businesses from a variety of sectors such as retail, travel/hospitality, and restaurants. The goal of the study was to reveal insights about what specific times of 2017 saw the most consumer spending activity, as well as factors that impacted the uptick in spending. The analysis covers details such as the best days and months to market to customers by sector, top holidays and times of year that compel consumers to spend, and what types of searches signify a consumer's likelihood of spending money with an establishment.

The Synup 2017 Holiday Trends study greatly helps businesses determine consumer purchase behavior throughout the year. It is aimed at giving small businesses an opportunity to prepare for different holidays during which their industry thrives or experiences a slump in business. Additionally, the data analysis focuses on answering the possible reasons behind these shifts.

“Small businesses are faced with a unique set of challenges when it comes to marketing,” said Ashwin Ramesh, founder and CEO of Synup. “Our aim with this study was to help business leaders fine-tune their efforts in attracting customers by anticipating consumer behavior. Some very interesting surprises came up when it came to activity that predicted a person's likelihood of spending money. For instance, the most popular belief is that searches were the best signal for spending, but as it turns out it's actually a person obtaining directions to an establishment. We're eager to see how 2018 shakes out for marketers that leverage the insight our report delivers.”

Synup serves small businesses ranging from "Mom and Pop" shops to franchises for all industries, including plumbing, retail, hospitality, food services, contractors, travel, etc. Businesses like Fresh Thyme Farmer's Market and Driveshack.com turn to Synup to manage their location data and reputation.

To download a copy of Synup's "2017 Study of Seasonal Business Trends Through the Holidays" which reveals the full survey research findings and conclusions, visit: https://synup.com/material/consumer-search-and-spends-behaviour-2017.pdf

About Synup
Synup is a US-based startup with offices in New York and Bangalore, India. Founded by serial entrepreneur, Ashwin Ramesh, Synup’s SaaS solution enables local businesses to manage their online presence. Synup tracks hundreds of thousands of business profiles & monitors millions of interactions to provide businesses with automated marketing as well as insights that they would otherwise not get. Further details at: www.synup.com

Contact Info:

Akhila Deshpande
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