Super Bowl 2024 Was the 2nd Most Watched Event in US History — Here's How it Went Down in Vegas

Mega: Super Bowl LVIII broke records and became the 2nd most watched event in US history. How did it happen? Let’s take a look at what went down in Vegas.

✅ Over 123 million people around the world watched Super Bowl LVII (Statista)

✅ This was the first Super Bowl to take place in Nevada

✅ Kansas City Chiefs beat the San Francisco 49ers to become the first back-to-back Super Bowl champions since 2004

The 2024 Super Bowl will go down in history as the most successful sporting event of all time. It broke viewership records and attracted huge global attention on a scale never seen before, with many fans commenting that it’s the best Super Bowl event they’ve ever seen. From the build-up to the game itself between the Chiefs and 49ers, it was a crazy spectacle that has left NFL fans desperately counting down the days until the 2024-25 season starts later this year.

How the Super Bowl 2024 Broke Records

💰 Super Bowl Betting Craze

Super Bowl LVIII took place in Las Vegas, Nevada, so it was always destined to be a huge success in terms of betting. After all, Las Vegas is the world’s gambling capital. According to the research by ESPN, 68 million adults bet a total of $23.1 billion on the 2024 Super Bowl, which (again) were record numbers. Alex Windsor, the head analyst at Gambling Promo Codes, saw a significant rise in visits to his available sportsbooks offers, with BetMGM being the most popular. Throughout the entirety of the Super Bowl, thousands of bets were placed every single second, which highlights that NFL betting has become an iconic part of the culture.

🎉 Taylor Swift Hype

Another huge reason behind the mega success of the 2024 Super Bowl was the involvement of Taylor Swift. Swift’s boyfriend is Travis Kelce who plays as tight end for the Chiefs, so there was a ton of media hype surrounding her leading into the Super Bowl final.

During the game itself, the cameras kept cutting back to Swift, who was screaming from the stands with her friends every time the Chiefs scored some points. This sent X (formerly known as Twitter) into meltdown, as Taylor Swift fans were hooked on her every reaction. X users also went into a tweeting frenzy during the half-time show, which saw Usher take to the stage for a 13-minute energy-filled performance.

🍻 Las Vegas Watch Parties

The Super Bowl 2024 game went down at the Allegiant Stadium in Las Vegas, which was a great moment for the city. Unsurprisingly, a lot of Las Vegas bars and establishments took advantage of this by hosting Super Bowl 2024 watch parties. You had the Big Game 2024 Viewing Party (Plaza Hotel & Casino), Fontainebleau Bleau Blitz (Fontainebleau Las Vegas), and plenty more watch parties taking place. Naturally, these watch parties attracted huge crowds of people to the extent that Las Vegas was jam-packed to the rafters on Super Bowl Day.

Where Will the 2025 Super Bowl Be?

Sadly, the next Super Bowl won’t be in Las Vegas (although Las Vegas will almost certainly host again in the future). In 2025, Super Bowl LIX will take place at Caesars Superdome in New Orleans, Louisiana. Will it be able to reach the hype and excitement of the 2024 Super Bowl? It remains to be seen. One thing is for sure, though: NFL fans all around the world will be watching in huge numbers.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.