T-Mobile Just Upped The Stakes In Unlimited Internet Battle With $100 For 3 Plans

Observers in the know looking at the wireless market see a shift in the tides, with carriers suddenly competing to provide users with substantially better deals with their mobile plans. T-Mobile recently doubled down on its commitment to be the single most customer friendly provider in the business with its best offer yet. This comes on the heels of AT&T scrapping its own terrible unlimited data offer.

At $100 for three unlimited data plans, T-Mobile is basically offering each plan at only $33, The Verge points out. That’s unlimited surfing, downloads, and file transfers for users who, up until recently, could only hope that these activities wouldn’t exceed their monthly allotment. The Uncarrier has had a lot of gimmicks since its inception, from obliterating the two-year contract rule to substantial freebies, but this takes the proverbial cake.

As a result, it’s no wonder that other companies are scrambling to come up with their own attractive data prospects, with AT&T launching one ten days ago. Unfortunately for the telecom giant, it was a huge failure and it has since pulled the plan from the market due to how riddled it was with flaws and sideways deals, BGR reports.

Not only was the plan full of undesirable features, it was also more expensive than all of its other competitors. This is not a label that any company wants to have the plan they offer, especially when going up against T-Mobile, which just made the competition a lot hotter.

No matter how this ends for the carriers, it’s clear that the ones who will benefit most from such fierce competition are the customers. With companies racing to have the most appealing plans in the market, users are only going to get better rates, faster speeds, and fewer restrictions because telecoms are finally doing what they are meant to do.