TAP Portugal Launches Travel-Themed Emoji Keyboard

NEW YORK, Dec. 06, 2016 -- TAP Portugal today announced its new travel-themed emoji keyboard app, TAP FlyMoji.

The FlyMoji keyboard comprises more 100 exclusive images including images of TAP Portugal, general aviation, the beauty of Portugal, and even the holiday season.

Customers and aviation fans alike will enjoy a wide range of TAP-related emoji including, for example, uniforms for pilots, flight attendants and maintenance technicians.

The FlyMoji app features TAP’s fleet with aircraft images from different perspectives, with exterior to interior details such as chairs and trolley carts. Also included are images relating to the airline’s maintenance department with emoji of hangars and airport signs.

Emoji, or emoticons, have become a universal way the digital world communicates, especially via social media. TAP’s new keyboard emphasizes its dedication to innovation and emerging communication trends.

Portugal is also represented in the app, with various icons including well known Portuguese cities, gastronomy and delicacies.

Finally, with the holiday season here, there are also seasonal emojis dedicated for holiday greetings.  TAP will also invite its clients and partners to increase this collection of images in a creative contest soon to come.

The TAP FlyMoji keyboard is available for download in the App Stores for Android and iOS starting today.

About TAP Portugal

TAP is Portugal’s leading airline, and member of Star Alliance, the global airline alliance to offer customers worldwide reach, since 2005. In operation since 1945, TAP celebrated 70 years on March 14, 2015, and has completed its privatization process in 2015, with the Atlantic Gateway Group now as new private shareholders of its share capital. TAP’s hub in Lisbon is a key European gateway at the crossroads of Africa, North, Central and South America, where TAP stands out as the international leading carrier in operation to Brazil. The company’s network currently comprises 77 destinations in 30 countries worldwide. TAP currently operates about 2,500 weekly flights on average with a modern fleet of 63 Airbus aircraft and 17 aircraft in TAP Express livery, operating in the company’s regional network, adding up to an 80 aircraft fleet in total.

Within the vast restructure program currently going across the company as the outcome of its privatization process, TAP has announced its Network restructure, its medium and long haul fleet renewal program as of 2017 and the retrofit of the fleet currently in operation as well as the launch of the new branded product TAP Express, which replaced PGA and operates a new fleet of 8 ATR 72 and 9 Embraer 190.

In the pursuit of its customer focused policy, TAP continuously strives to deliver safe, reliable and upgraded products & services, tailored to meet customers’ expectations. Retaining the Portuguese character of the Company’s brand and quality service as the basic concept has been the main driver of TAP strategy in most recent years. Recognized and awarded as Europe’s Leading Airline to Africa as well as Europe’s Leading Airline to South America by the World Travel Awards in 2016, 2015 and 2014, the company was also awarded as the WTA World’s Leading Airline to Africa in 2011 and 2012 and the WTA World’s Leading Airline to South America in 2009, 2010, 2011 and 2012, while the company’s In-flight magazine UP also received the WTA award as Europe’s Leading In-flight Magazine in 2015 and 2016. Voted Best Airline in Europe for the six consecutive years including 2016 by Global Traveler, USA, the company was also honored by UNESCO and by the International Union of Geological Sciences with the IYPE “Planet Earth Award 2010”, in the category of “Most Innovative Sustainable Product”. TAP was also voted Best Airline by Condé Nast Traveller Magazine in 2010 and Best Portuguese Tourism Company by the specialized magazine Marketeer, in 2011.

Media contact:
Gareth Edmondson-Jones
GEJ, Ink
917 399-9355
[email protected]