TargetX CRM Named University Business “Readers’ Choice Top Product” Fourth Year in a Row

PHILADELPHIA, Feb. 16, 2016 -- The most compelling and complete product-suite in the industry, TargetX CRM was named a University Business “Readers' Choice Top Product” of 2016.

“TargetX is the only company in higher ed that provides CRM solutions for the full student lifecycle from recruitment, application & decisions, yield, retention and advancement,” says Sasha Peterson, CEO of TargetX. “It is gratifying to receive recognition from the readers of University Business--and continue to witness the ways in which our products are making a difference on campuses throughout the country.”

TargetX’s most recent product announcements include a revolutionary student-centric online application for admissions with a student engagement platform as well as a compelling student yield impact, powerful solutions for the challenges of today’s admissions’ environment.

“If vendors do not provide institutions with a comprehensive view of all of the interactions with a student over time, institutional engagement efforts will fail to deepen the relationship at key points in the student's lifecycle,” points out Nicole Engelbert, Director of Research and Analysis at Ovum.

With a 97% client renewal rate, TargetX’s CRM is built on the powerful Salesforce.com platform — the most innovative customer relationship management system in the world. TargetX is the most trusted CRM provider in higher education with a 17-year reputation for innovative technology and industry expertise.

“TargetX has been and will continue to be our most trusted partner. There are few vendors I know of that have such a high level of knowledge about your internal process delivering the help you need and the solution that’s best for you,” remarks Betsy Dolan, Associate Dean of Admission / Director of Admission Information Systems at The College of William and Mary, an institution that recently invested in the “Building Bridges” initiative, a single CRM platform from recruiting to endowment.

The University Business Readers’ Choice Top Products award program informs higher ed leaders about products their colleagues around the country are using to help their campuses excel in a variety of areas, such as technology, sustainability and academic instruction. Winners were compiled from hundreds of nominations from the magazine’s readers over the past year and have been announced online and in the January 2016 issue of University Business.

Learn more about TargetX suite of CRM and student engagement solutions at targetx.com.

About TargetX
TargetX empowers institutions of higher ed to deliver on their promise — provide students with the skills necessary to achieve their life and career aspirations. We achieve this by solving the crisis of student success by creating a connected campus bridging data from enrollment to endowment. The company’s CRM is built on the powerful Salesforce.com platform — the most innovative customer relationship management system in the world. TargetX offers the most compelling and complete set of solutions, including the recent addition to the solution suite of two mobile-designed modules. The leading CRM company in higher ed, TargetX is reimagining the student experience through campuswide solutions that help colleges and universities build lifelong relationships with prospective students, current students and alumni. With its 17-year reputation for innovative technology and industry expertise, TargetX is the most trusted CRM provider in higher ed.

Contact: Kimberly Nagy
[email protected]