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Tesla has posted job listings in Manila, suggesting a potential expansion into the Philippine electric vehicle market. Positions include managerial and service roles, hinting at the company’s plans to tap into Southeast Asia’s growing automotive industry.
Tesla Prepares for Philippine Expansion with Job Listings in Manila’s Bonifacio Global City
According to Teslarati, Tesla is preparing to expand into the Philippine automotive market. Numerous employment listings for positions in Manila on Tesla's Careers website suggest this.
Tesla's Careers website indicates that the electric vehicle manufacturer is currently recruiting for various critical positions in the Philippines, such as a Leads Generations Program Manager, a Store Manager, a Service Manager, and a Delivery Manager. The company also advertised numerous employment opportunities for vehicle parts and services.
Tesla's strategic decision to list all job opportunities in Taguig, Manila, the home of Bonifacio Global City, a central business district and one of the most affluent areas in Metro Manila, demonstrates the company's understanding of the local market. This is a positive sign for Tesla's potential expansion into the Philippine automotive market.
The electric vehicle market in the Philippines is still in its infancy, with the internal combustion engine still powering the overwhelming majority of the cars sold annually. The Philippines has only recently begun to accelerate the adoption of hybrids, and there is still a limited number of battery-electric vehicles being sold in the country.
Philippine EV Market Sees Growth with Affordable and Luxury Models, but Tesla Faces Challenges
Currently, the Philippine electric vehicle market is characterized by more affordable options, including the Cherry QQ Ice Cream (marketed as the Jetour Ice Cream EV in the country), mid-tier EVs like the BYD Atto 3, and luxury electric vehicles like the Audi e-tron GT and the Porsche Taycan. Although a few Teslas have been sold in the Philippines, they were all privately imported.
To achieve success in the Philippines, Tesla would need to exert additional effort to dispel some long-standing and well-documented misconceptions regarding electric vehicles. However, provided that it is successful in this endeavor, Tesla has the potential to forge a robust presence in one of Southeast Asia's most robust automotive markets, which sold 441,000 units in 2023.
