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Thai E-Commerce Platforms Agree to Roll Back SME Fees for Six Months

The changes run from Dec. 1, 2026, through May 31, 2027. Thailand’s trade department estimates they will reduce fee costs by 1.93 billion baht.

Updated 2 min read
An online seller prepares parcels for courier pickup inside a Bangkok shophouse, Thailand. (AI-generated image / EconoTimes)
An online seller prepares parcels for courier pickup inside a Bangkok shophouse, Thailand. (AI-generated image / EconoTimes)

Thailand's three major e-commerce platforms will restore eligible small sellers' gross profit (GP) fees to Jan. 1 levels for six months from Dec. 1, the Bangkok Post reported, after repeated increases drew complaints.

The agreement covers Dec. 1, 2026, through May 31, 2027. The annual sales ceiling is 1.8 million baht for individuals and 3.5 million baht for legal entities. Sellers can register through the Department of Business Development (DBD), provincial commerce offices or local administrative organizations, the newspaper reported.

The report listed GP fee ranges of 7.50% to 11.60% for Lazada, 8.03% to 13.91% for Shopee and 11.24% to 17.66% for TikTok Shop. Electronics are excluded from the rollback.

The Department of Internal Trade (DIT) estimates the change will cut businesses’ fee costs by 1.93 billion baht and benefit 1.2 million businesses over six months, according to the Bangkok Post. DIT Director-General Wattanasak Sur-iam told the newspaper that fees had risen three times since January, leaving businesses less time to plan inventory and adjust their operations.

Supree Thongpetch, chairman of the Thai Small and Medium Enterprises Council, told the newspaper that registration could help the government provide assistance to small and medium-sized enterprises more systematically and assess the program’s results. He said incentives offered through the program should encourage businesses to enter the formal economy.

The Trade Competition Commission of Thailand (TCCT) had earlier asked platforms to suspend GP fee increases for six months, from Aug. 27, 2026, through Feb. 27, 2027, the Bangkok Post reported. Government agencies are reviewing a draft Digital Platform Economy Act prepared in 2025. Commerce Minister Suphajee Suthumpun told the newspaper a clearer framework for assessing GP fees is expected by the end of February 2027; the feedback period for the draft runs through Feb. 27, 2027. EconoTimes previously covered a proposal to require clearer platform fee disclosures.

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