Macallan and Bentley are collaborating on a product billed as the Macallan Horizon, which is stored in a horizontal bottle made with reclaimed wood and metals from the brands’ distillery and automobiles.
The brands described the product, which will be available in the summer of 2023, as a "highly innovative limited edition single malt whisky in development.’
The team-up primarily relishes the brands’ positions as luxury leaders.
The partnership focuses almost entirely on the packaging design, which the brands explain "defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of the automotive world."
According to the companies, the final design represents their "mastery of space and time."
Due to its bottle’s horizontal nature, it will not have a cork. Also, placing the bottle on its side could allow it to roll off the table.
The bottle is made from materials with a special significance to both brands.
The materials include repurposed wood from The Macallan and Bentley; repurposed copper, including a portion sourced from former The Macallan copper stills; aluminum recovered from the Bentley manufacturing process; and ethically-sourced leather from the Bridge of Weir, known for their "fine automotive leather."


Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
The Beauty Beneath the Expressway: A Journey from Self to Service
Can your cat recognise you by scent? New study shows it’s likely
SoftBank Vision Fund CFO Navneet Govil to Exit After Decade-Long Tenure
Debate over H-1B visas shines spotlight on US tech worker shortages
Yes, government influences wages – but not just in the way you might think
Asian Currencies Steady as Dollar Holds Firm Ahead of Fed Decision and US-Iran Deal Details
Gold Holds Gains as Oil Prices Retreat and Fed Decision Looms
Asian Currencies Stabilize as Dollar Holds Near Two-Month High After Fed Hawkish Signal
Samsung Gains Interest from BYD, Google, AMD as AI Chip Demand Strains TSMC Capacity
Asian Currencies Steady as BOJ Raises Rates and Markets Await Fed Decision
Global Motor Oil and Auto Paint Shortages Persist Despite Potential U.S.-Iran Peace Deal
SpaceX Surpasses Amazon in Market Value as Post-IPO Rally Accelerates
Fed Chair Kevin Warsh Signals Policy Overhaul as Hawkish Rate Outlook Rattles Markets
Trump Questions USMCA Renewal as Trade Talks Continue
Oil Prices Recover Slightly as U.S. Crude Inventories Fall, But Iran Deal Caps Gains 



