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Macallan and Bentley are collaborating on a product billed as the Macallan Horizon, which is stored in a horizontal bottle made with reclaimed wood and metals from the brands’ distillery and automobiles.
The brands described the product, which will be available in the summer of 2023, as a "highly innovative limited edition single malt whisky in development.’
The team-up primarily relishes the brands’ positions as luxury leaders.
The partnership focuses almost entirely on the packaging design, which the brands explain "defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of the automotive world."
According to the companies, the final design represents their "mastery of space and time."
Due to its bottle’s horizontal nature, it will not have a cork. Also, placing the bottle on its side could allow it to roll off the table.
The bottle is made from materials with a special significance to both brands.
The materials include repurposed wood from The Macallan and Bentley; repurposed copper, including a portion sourced from former The Macallan copper stills; aluminum recovered from the Bentley manufacturing process; and ethically-sourced leather from the Bridge of Weir, known for their "fine automotive leather."
