VerifyMe Appoints VP of Digital Sales as Demand for its Security Products Increases 

NEW YORK, April 15, 2016 -- VerifyMe, Inc. (OTCQB:VRME), a pioneer in patented physical, cyber and biometric technologies that prevent identity theft, counterfeiting and fraud, announced today it has appointed security and authentication industry veteran Kristine Murty as Vice President of Digital Sales. Ms. Murty is responsible for the development and implementation of VerifyMe’s strategic sales growth and customer satisfaction within the rapidly expanding user authentication market.

VerifyMe’s Authenticator products allow organizations to move away from traditional password/PIN logon credentials to a more secure multi-factor authentication of customers and users.

“Following the unveiling of our new counterfeit prevention inks at HP Indigo VIP customer events this past week, we are experiencing a sharp rise in interest in both our anti-counterfeiting and user authentication products from potential customers. This is an opportune time for us to bring on board a sales executive of Kristine’s caliber. She has led and grown sales of products in our market to some of the largest companies in the world. We are pleased to have her on board, welcome her sales team leadership and anticipate a robust acceleration in the sales of our solutions,” stated Paul Donfried, President and Chief Executive Officer of VerifyMe.

Ms. Murty most recently served 6 years at Safenet/Gemalto as the SmartCard and One Time Password Authentication Specialist for both SaaS and On-Premise solutions in the Western United States and Canada. She has a proven track record of providing successful sales in best-of-breed software, hardware and professional services to many verticals including legal (AmLaw200), healthcare, insurance, financial services, manufacturing, not-for-profit and consumer goods. She has sold to companies such as Cisco, Consumer Cellular, Disney, Walgreens, Motorola, Groupon and Exelon.

With 20 years of data security background, Ms. Murty began her career with 9 years at Lakeview Technology, an IBM Platinum Partner, specializing in high availability/disaster recovery software and services. She holds a bachelor's degree from Iowa State University.

“VerifyMe’s proprietary counterfeit prevention inks and digital authentication solutions are innovative products that have tremendous potential in growing markets. I am excited to lead sales efforts for the authentication products, generate growth for VerifyMe and drive revenue,” Ms. Murty commented.

About VerifyMe, Inc.
VerifyMe, Inc., is a high-tech solutions company in the field of authenticating products and people. VerifyMe’s physical technology authenticates products, documents and currency with a suite of proprietary security inks and pigments. It markets a broad patent portfolio that includes patents for protecting material goods, products and packaging. The company’s digital technology authenticates people by performing strong, multi-factor verification via its patented digital platform. To learn more, visit www.verifyme.com.

Forward-Looking Statements

This press release includes "forward-looking statements," which may be identified by words such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions. We have based these forward-looking statements on our current expectations and projections about future events. These forward-looking statements are not guarantees and are subject to known and unknown risks, uncertainties and assumptions about us that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to: our ability to raise additional capital, our limited revenues generated to date, our ability to attract and retain qualified personnel, the ability to successfully develop licensing programs and generate business, rapid technological change in relevant markets, changes in demand for current and future intellectual property rights, legislative, regulatory and competitive developments, intense competition with larger companies, general economic conditions, and other factors set forth described in our filings with the Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K filed with the SEC on March 30, 2016. VerifyMe (formerly known as LaserLock Technologies) expressly disclaims any obligation to publicly update any forward-looking statements contained herein, whether as a result of new information, future events or otherwise, except as required by law.

Contacts:

VerifyMe: 
Investors and Media:
Benjamin Burrell
Chief Operating Officer
[email protected]
212-994-7002 x702

Investor Relations
VerifyMe
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