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Walmart Inc. announced on Thursday, July 20, that it had launched Walmart Assist+ to help people save some money. The retail giant said the program was specially created for its American customers who are receiving some forms of assistance from the government, such as food stamps.
Through its Walmart Assist+, the company will help low-income households cope with the high cost of living. This program will cut the membership fee for its Walmart+ subscription by 50%. The company will develop this program further as it is aware of the hardships that some shoppers are experiencing today.
As per CNBC, low-income customers will be eligible to lower subscription rates for Walmart+ starting July 20. Those qualified for government aid will only have to pay $49 for a year of membership or $6.47 on a monthly payment basis. Normally, the annual membership at Walmart+ is $98 or $12.95 for the monthly option.
The company did not say the number of its Walmart+ subscribers but mentioned that around a quarter of them receive government aid. This move may help Walmart retain its loyal members since the rates are lower than other discount stores in the country.
“We at Walmart+ believe that everyone should be able to enjoy all the ways a Walmart+ membership helps them save time and money, with benefits like free shipping and grocery delivery, nationwide gas discounts and video streaming with Paramount+ at no extra cost,” Wamart+ senior vice president and general manager, Venessa Yates, said in a statement. “That is why we are proud to introduce Walmart+ Assist, a program that offers customers on government assistance 50% off a monthly or annual Walmart+ paid membership plan.”
She further explained that “Walmart+ Assist was designed to do exactly what’s in the name: assist those who need it most. We’re making it easier and more accessible for government-assisted customers to become members and take advantage of the full suite of savings Walmart+ has to offer them.”
Photo by: Caique Morais/Unsplash
