Wendy's reveals plans to expand to Central Asia

Wendy’s is set to have an additional 65 restaurant outlets in Central Asia, and this plan has been revealed this week. The fast-food chain announced that in the coming years, there would be more branches in the said region, and this is part of the company’s strategic development to expand its brand.

The plans for the construction of Wendy’s outlets

As per the Market Insider, Wendy's Company, along with the owners of Kusto Group and Global Investors Limited, revealed on Thursday, June 24, that that they have signed an agreement for the expansion of the restaurant chain in Central Asia and in the next nine years, they are hoping that the brand’s presence will be very prominent by then.

In collaboration with the Global Investors and Kusto Group, Wendy's will implement its development scheme to further grow in Kazakhstan, The Republic of Georgia, and Uzbekistan.

It is hoped that the partnership will also accelerate the plans so the expansion could be completed sooner and further establish the brand’s footprint.

Wendy’s in Kazakhstan kicked off the expansion plans

To officially begin the development plans in the Central Asia region, it was reported that Wissol Group and Kusto Group have already opened the first two Wendy’s fast-food outlets in Kazakhstan. It was set up in Almaty earlier this year and followed by a drive-thru-only restaurant that was launched in May at the Wissol gas station located in Tbilisi, Georgia.

"We're excited to expand Wendy's presence across the Central Asia Region with world-class, experienced franchisees that have strong operations experience, local development expertise, and a proven track record for growing brands internationally,” The Wendy’s Company’s president of the international and chief development officer, Abigail Pringle, said in a press release.

She said that Kusto Group and Wissol Group share the company’s values and passion for quality and, most especially, exceptional customer service. “We firmly believe that our great-tasting, signature menu items that feature made-to-order hamburgers, premium chicken sandwiches, fresh salads, fries, chili and Frosty desserts will appeal to people who are looking for more options and high-quality menu items at a great price," Pringle added.