ZeptoLab’s C.A.T.S. Is the Most Popular Free App in the US App Store on the First Weekend

LONDON, April 24, 2017 -- C.A.T.S.: Crash Arena Turbo Stars, a new mobile multiplayer game from Cut the Rope and King of Thieves creators, was downloaded more than 8 mln times during the first weekend. It became a #1 free app in the US App Store and in 19 other countries, outrunning Facebook, Snapchat and YouTube. It also got the 1st place in “Games” category in 53 countries on iOS and landed in top 5 popular games on Google Play in 25 countries.

In C.A.T.S., players build and customize battle cars and go head-to-head against each other to become the Crash Arena champion, while taking a role of a mean street kitten.

Get C.A.T.S.: Crash Arena Turbo Stars for free:

• Apple App Store: https://itunes.apple.com/us/app/cats-crash-arena-turbo-stars/id1208561922
• Google Play: https://play.google.com/store/apps/details?id=com.zeptolab.cats.google

“We want to thank players and journalists for such a warm welcome of the game. 8 mln downloads on the first weekend is an extraordinary result for the original IP. To our knowledge, no other none-franchise game has ever done this well,” Zeptolab CEO Misha Lyalin commented on the launch.

Besides the game itself, the company also released a C.A.T.S. sticker pack, which became an instant hit in the iMessage store, occupying the 1st place in 112 countries.

In four days following the release, C.A.T.S. players destroyed more than 500 mln battle cars — more than the global car industry produced in 5 years. Around 15 mln bets were already made in the game, resulting in players losing 10 million spare parts. And, most importantly — no cat was harmed in battles!

Art assets for the game are available in the press kit: https://drive.google.com/drive/u/0/folders/0B3ZKpPwCJsy0NzY5dEV6YS04WE0

For more information:

• Visit the official website: www.catsthegame.com
• Like the game on Facebook: www.facebook.com/catsthegame
• Follow the game on Twitter: www.twitter.com/catsthegame
• Subscribe to the official YouTube channel: https://www.youtube.com/c/CATSCrashArenaTurboStars

About ZeptoLab
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning hit franchise Cut the Rope®. Cut the Rope games have been downloaded more than 1 billion times by users around the world since the first game’s debut in October 2010. The company has also released King of Thieves, a massive multiplayer mobile title with more than 50 million downloads so far, as well as Pudding Monsters and My Om Nom games. All of the games can be enjoyed on all major mobile platforms, including (but not limited to): iOS, Google Play, Amazon and Windows Phone. For more information, please visit www.zeptolab.com.

ZeptoLab, Cut the Rope, Om Nom, Nommies and Feed with Candy are the trademarks or registered trademarks of ZeptoLab UK Limited. © 2017. All rights reserved.

Media Contact

ZeptoLab UK Ltd.
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London, WC1V 7QH, United Kingdom
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