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Brent Coker

Academic - University of Melbourne, University of Melbourne
Dr Brent Coker is a researcher and lecturer of Marketing at the University of Melbourne. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention”).

He has spent the past decade studying Viral Marketing, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement.

Brent founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh Pty Ltd – a technology and market research company. He is also inventor of the web analytics tool “webreep” (https://en.wikipedia.org/wiki/Webreep_Model) which was the first web app to detect and measure website dissatisfaction. In 2019 Brent founded Wear Cape - a high engagement content production and seeding agency, specialising in influencer marketing strategies (https://wearcape.com.au/)

Brent was awarded “best entrepreneurial educator of the year” by the business and higher education round table in 2012, and from 2012-2013 wrote a monthly column for Business Solutions magazine. His more scholarly research has been published in the Journal of Retailing, European Journal of Marketing, and the Journal of Economic Psychology.

Brent is content producer and presenter of the Masterclass series “Virology” – an insightful summary of the science behind word-of-mouth and the psychology of consumer engagement (https://brentcoker.com/virology/).

He lives with his four daughters in Melbourne, Australia, where he rides his bicycle for fitness, and his motorcycle for fun.

What is dropshipping? 6 things to consider before you start dropshipping as a side hustle

Jan 04, 2024 04:39 am UTC| Business

You buy a new phone case from an online retailer. The phone case arrives safely at your house, the online retailer makes a small profit and everyone is happy. But the phone case didnt come from the retailers premises....

’Tis the season to say things we later regret – and new research tells us why

Dec 03, 2019 03:20 am UTC| Insights & Views Life

Christmas is a stressful time for many, so not surprisingly its also known as the season for arguments. Some assume its because we share the time with family members, who were more likely to argue with because of...

Economy

India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out

India and the United States have taken a significant step toward strengthening bilateral trade ties with the release of an interim trade framework that includes major tariff reductions on high-end American automobiles and...

Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality

Donald Trump has positioned himself as the Republican Partys chief voice on the cost of living during a pivotal election year, but a Reuters review of his recent speeches shows a growing disconnect between his rhetoric and...

South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom

South Africa is keen to make use of potential new European Central Bank (ECB) repo liquidity lines, according to central bank governor Lesetja Kganyago, as the country continues to navigate easing inflation and a gradual...

Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength

Russian stocks finished the latest trading session on a mixed note, with the MOEX Russia Index closing flat as gains in select blue-chip shares were offset by losses in others. At the close of trading in Moscow, the...

China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices

Chinas central bank has continued to strengthen its gold reserves, extending its buying streak to a 15th consecutive month in January, according to the latest data released by the Peoples Bank of China (PBOC). The move...

Politics

Jack Lang Resigns as Head of Arab World Institute Amid Epstein Controversy

Jack Lang, a prominent French political figure and former culture minister under President François Mitterrand, has stepped down from his role as president of the Arab World Institute in Paris following mounting...

US Pushes Ukraine-Russia Peace Talks Before Summer Amid Escalating Attacks

The United States is pressing Ukraine and Russia to reach an agreement to end the war before the start of summer, Ukrainian President Volodymyr Zelenskiy said following two days of U.S.-brokered talks held in Abu Dhabi....

Netanyahu to Meet Trump in Washington as Iran Nuclear Talks Intensify

Israeli Prime Minister Benjamin Netanyahu is expected to meet U.S. President Donald Trump in Washington on Wednesday, with Irans nuclear program and regional security topping the agenda. The meeting comes amid renewed...

Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape

U.S. President Donald Trump has publicly endorsed a proposed merger between Nexstar Media Group and Tegna, signaling renewed political attention on the future of local television broadcasting. In a post shared Saturday on...

Japan Election 2026: Sanae Takaichi Poised for Landslide Win Despite Record Snowfall

Japanese voters headed to the polls on Sunday in a rare winter election that could deliver Prime Minister Sanae Takaichi a commanding mandate, even as record snowfall threatened to suppress turnout in parts of the country....

Science

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

Technology

Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge

Nvidia (NASDAQ: NVDA) CEO Jensen Huang reaffirmed his bullish stance on artificial intelligence, calling the massive capital expenditure flowing into AI infrastructure both appropriate and necessary as the industry...

Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate

Amazon.com (NASDAQ:AMZN) delivered a mixed but closely watched earnings report, beating Wall Street expectations on revenue while unveiling a massive long-term investment plan that unsettled investors. The e-commerce and...

Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch

Major PC manufacturers including HP, Dell, Acer, and Asus are reportedly exploring the option of sourcing memory chips from Chinese semiconductor companies for the first time, as a prolonged global supply crunch continues...

OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering

OpenAI is significantly accelerating its enterprise AI strategy by hiring hundreds of new employees for its technical consulting division, according to a report by The Information, citing a person familiar with the...

SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off

SoftBank Group Corp. (TYO:9984) shares tumbled sharply on Thursday, tracking a steep decline in Arm Holdings (NASDAQ:ARM) after the UK-based chip designer reported weaker-than-expected earnings for the December quarter....