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Brent Coker

Academic - University of Melbourne, University of Melbourne
Dr Brent Coker is a researcher and lecturer of Marketing at the University of Melbourne. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention”).

He has spent the past decade studying Viral Marketing, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement.

Brent founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh Pty Ltd – a technology and market research company. He is also inventor of the web analytics tool “webreep” (https://en.wikipedia.org/wiki/Webreep_Model) which was the first web app to detect and measure website dissatisfaction. In 2019 Brent founded Wear Cape - a high engagement content production and seeding agency, specialising in influencer marketing strategies (https://wearcape.com.au/)

Brent was awarded “best entrepreneurial educator of the year” by the business and higher education round table in 2012, and from 2012-2013 wrote a monthly column for Business Solutions magazine. His more scholarly research has been published in the Journal of Retailing, European Journal of Marketing, and the Journal of Economic Psychology.

Brent is content producer and presenter of the Masterclass series “Virology” – an insightful summary of the science behind word-of-mouth and the psychology of consumer engagement (https://brentcoker.com/virology/).

He lives with his four daughters in Melbourne, Australia, where he rides his bicycle for fitness, and his motorcycle for fun.

What is dropshipping? 6 things to consider before you start dropshipping as a side hustle

Jan 04, 2024 04:39 am UTC| Business

You buy a new phone case from an online retailer. The phone case arrives safely at your house, the online retailer makes a small profit and everyone is happy. But the phone case didnt come from the retailers premises....

’Tis the season to say things we later regret – and new research tells us why

Dec 03, 2019 03:20 am UTC| Insights & Views Life

Christmas is a stressful time for many, so not surprisingly its also known as the season for arguments. Some assume its because we share the time with family members, who were more likely to argue with because of...

Economy

Vietnam’s November Trade Sees Monthly Decline but Strong Year-on-Year Growth

Vietnam recorded a notable month-on-month decline in trade activity in November, according to new data from the National Statistics Office (NSO). Exports fell 7.1% from October, reaching $39.07 billion, while imports...

Austria’s AA Credit Rating Affirmed as Fitch Highlights Stable Outlook

Fitch Ratings has reaffirmed Austrias Long-Term Foreign-Currency Issuer Default Rating at AA with a Stable Outlook, underscoring the countrys strong economic fundamentals despite rising fiscal pressures. According to the...

Fed Meeting Sparks Division as Markets Brace for Possible Rate Cut

The upcoming Federal Reserve meeting is shaping up to be one of the most closely watched and contentious in years, with investors focused on how divided policymakers are over a potential interest-rate cut and the signals...

U.S. Stocks Rise as Cooler Inflation Boosts Hopes for Fed Rate Cut

U.S. stocks ended higher on Friday as a softer inflation reading strengthened expectations that the Federal Reserve could move forward with an interest-rate cut next week. The SP 500 climbed 0.2%, the Dow Jones Industrial...

U.S. Stocks End Week Higher as Markets Anticipate Fed Rate Cut

U.S. stocks closed the week with modest gains on Friday, as investors weighed a wave of delayed economic data and maintained strong expectations for a Federal Reserve interest rate cut at next weeks policy meeting. Despite...

Politics

CFPB to Review Anti-Discrimination Policies and Fair Lending Rules Amid Policy Shift

The U.S. Consumer Financial Protection Bureau (CFPB) is preparing to convene its Consumer Advisory Board next week to review major policy changes, including a controversial proposal to scale back long-standing...

Supreme Court to Review Legality of Trump’s Birthright Citizenship Restrictions

The U.S. Supreme Court has agreed to examine the legality of President Donald Trumps directive aimed at restricting birthright citizenship, a move that could redefine a long-standing interpretation of the 14th Amendment....

Australia Imposes Sanctions on Taliban Officials Over Human Rights Abuses

Australia has announced new financial sanctions and travel bans against four senior officials of Afghanistans Taliban government, citing the worsening human rights situation in the country, particularly the escalating...

U.S. Appeals Court Rules Trump Can Remove Members of Key Federal Labor Boards

A U.S. appeals court has ruled that President Donald Trump had the authority to dismiss Democratic members of two major federal labor boards, marking a significant win for efforts to expand presidential control over...

Trump Backs Review of U.S. Childhood Vaccine Schedule After Hepatitis B Policy Change

President Donald Trump on Friday expressed support for a major shift in U.S. vaccine policy after government advisers voted to eliminate the long-standing recommendation that all newborns receive the hepatitis B vaccine at...

Science

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage

U.S. President Donald Trump and German pharmaceutical company Merck KGaA have announced a groundbreaking deal aimed at lowering the cost of in-vitro fertilization (IVF) treatments while boosting access to fertility care in...

Technology

Taiwan Opposition Criticizes Plan to Block Chinese App Rednote Over Security Concerns

Taiwans political landscape heated up after the government announced a plan to suspend access to the Chinese social media platform Rednoteknown as Xiaohongshufor one year. The interior ministry said the proposed ban stems...

EU Prepares Antitrust Probe Into Meta’s AI Integration on WhatsApp

The European Commission is reportedly preparing to launch a new antitrust investigation into Meta Platforms Inc. (NASDAQ: META) over the companys recent rollout of artificial intelligence features within WhatsApp....

Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX

OpenAI CEO Sam Altman reportedly explored raising significant capital to acquire or partner with a rocket company, a move that could have created direct competition with Elon Musks SpaceX. According to a report from the...

Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation

Wikipedia is seeking additional licensing deals with major technology companies to address the growing financial burden caused by artificial intelligence firms heavily scraping its platform, according to co-founder Jimmy...

Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature

Firelight reaches 25M XRP deposit cap within hours of launch; ushers in a new era for decentralized XRP staking. A new XRP staking platform, Firelight, has officially launched on the Flare blockchain, marking the first...