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Brent Coker

Academic - University of Melbourne, University of Melbourne
Dr Brent Coker is a researcher and lecturer of Marketing at the University of Melbourne. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention”).

He has spent the past decade studying Viral Marketing, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement.

Brent founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh Pty Ltd – a technology and market research company. He is also inventor of the web analytics tool “webreep” (https://en.wikipedia.org/wiki/Webreep_Model) which was the first web app to detect and measure website dissatisfaction. In 2019 Brent founded Wear Cape - a high engagement content production and seeding agency, specialising in influencer marketing strategies (https://wearcape.com.au/)

Brent was awarded “best entrepreneurial educator of the year” by the business and higher education round table in 2012, and from 2012-2013 wrote a monthly column for Business Solutions magazine. His more scholarly research has been published in the Journal of Retailing, European Journal of Marketing, and the Journal of Economic Psychology.

Brent is content producer and presenter of the Masterclass series “Virology” – an insightful summary of the science behind word-of-mouth and the psychology of consumer engagement (https://brentcoker.com/virology/).

He lives with his four daughters in Melbourne, Australia, where he rides his bicycle for fitness, and his motorcycle for fun.

What is dropshipping? 6 things to consider before you start dropshipping as a side hustle

Jan 04, 2024 04:39 am UTC| Business

You buy a new phone case from an online retailer. The phone case arrives safely at your house, the online retailer makes a small profit and everyone is happy. But the phone case didnt come from the retailers premises....

’Tis the season to say things we later regret – and new research tells us why

Dec 03, 2019 03:20 am UTC| Insights & Views Life

Christmas is a stressful time for many, so not surprisingly its also known as the season for arguments. Some assume its because we share the time with family members, who were more likely to argue with because of...

Economy

Europe EV Demand Surges as Fuel Prices Rise Amid Iran Conflict

Rising fuel prices linked to the Iran conflict are accelerating demand for both new and used electric vehicles (EVs) across Europe, according to industry data shared with Reuters. While automakers are benefiting from...

German Industry Employment Falls to Lowest Level in a Decade

Germanys industrial sector recorded its lowest employment level in 10 years in 2025, with the number of workers dropping to just 6.6 million, according to a study by the German Economic Institute (IW). The findings...

Japan Signals Readiness to Intervene as USD/JPY Nears 161 Amid Yen Weakness

Japan has reaffirmed its readiness to act against excessive currency volatility as the Japanese yen continues to weaken against the U.S. dollar. Chief Cabinet Secretary Minoru Kihara stated on Thursday that the government...

Asian Currencies Stabilize as Dollar Holds Near Two-Month High After Fed Hawkish Signal

Asian currencies recovered modestly on Thursday after suffering steep losses in the previous session, while the U.S. dollar remained close to a two-month high following the Federal Reserves latest policy announcement. The...

Asian Stocks Rally as Japan and South Korea Reach Record Highs on US-Iran Peace Deal

Asian stock markets mostly advanced on Thursday, led by strong gains in Japan and South Korea after reports emerged that the United States and Iran had signed a framework agreement aimed at ending their nearly four-month...

Politics

Trump’s Iran Strategy: What Has Been Achieved After Three Months of Conflict?

More than three months after the United States and Israel launched airstrikes on Iran on February 28, President Donald Trumps objectives remain under scrutiny as a preliminary peace agreement moves toward finalization....

Russia and Ukraine Exchange Strikes After Zelenskiy-Trump Talks

Russia and Ukraine exchanged fresh attacks overnight, escalating tensions just hours after Ukrainian President Volodymyr Zelenskiy held discussions with U.S. President Donald Trump, French President Emmanuel Macron, and...

South Korea’s Lee Jae Myung Strengthens Ties With Trump at G7 Summit, Discusses North Korea and Future Golf Meeting

South Korean President Lee Jae Myung emerged from the G7 summit with a symbolic gift from U.S. President Donald Trump and renewed momentum in South Korea-U.S. relations, following extensive discussions on North Korea,...

Trump-Iran Interim Agreement Extends Ceasefire as G7 Leaders Welcome Path to Peace

The United States and Iran have released the text of a newly signed interim agreement aimed at ending months of conflict, with U.S. President Donald Trump warning that military action could resume if Tehran fails to comply...

Trump Questions USMCA Renewal as Trade Talks Continue

U.S. President Donald Trump has cast doubt on the future of the United States-Mexico-Canada Agreement (USMCA), saying the United States could perform better without the North American trade pact, although he remains open...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Google Gemini Co-Lead Noam Shazeer Leaves for OpenAI Amid AI Talent Race

Noam Shazeer, a vice president of engineering at Google and one of the leaders behind the companys Gemini artificial intelligence models, has announced that he is leaving Google to join OpenAI, the creator of ChatGPT. The...

SK Hynix Shares Hit Record High After Shipping Next-Generation HBM4E AI Memory Samples

SK Hynix Inc. saw its shares surge to an all-time high on Thursday after announcing the shipment of samples of its latest high-bandwidth memory (HBM) product, reinforcing its position as a leading supplier in the rapidly...

Apple Signals Product Price Hikes Amid Rising Memory Chip Costs

Apple may soon increase prices across some of its products as rising memory and storage chip costs continue to pressure the consumer electronics industry. In an interview with The Wall Street Journal, Apple CEO Tim Cook...

Chinese Social Media Giant Xiaohongshu Eyes Hong Kong IPO at Over $70 Billion Valuation

Chinese social media platform Xiaohongshu, internationally known as RedNote, is reportedly preparing for a Hong Kong initial public offering (IPO) that could value the company at more than $70 billion. According to a Wall...

Samsung Gains Interest from BYD, Google, AMD as AI Chip Demand Strains TSMC Capacity

Samsung Electronics is attracting growing attention from major global technology companies as demand for advanced semiconductor manufacturing continues to exceed available capacity at Taiwan Semiconductor Manufacturing Co....