Associate Professor, Journalism, Ryerson University
Dr. Nicole Blanchett is an associate professor in the School of Journalism at X University (also known as Ryerson University). Her current research focuses on journalistic role performance, the use of audience data in newsrooms, and the changing boundaries and definitions of journalism. A former news producer and writer at Citytv in Toronto, Blanchett also led the Journalism program at Sheridan College for ten years. Her undergraduate journalism study was at X University, her master’s thesis for Royal Roads University focused on participatory journalism, and her doctoral research at Bournemouth University explored the impact of metrics and analytics on decision making in six newsrooms in Canada and Europe. She is the principle investigator for the Canadian team of the international Journalistic Role Performance study, among other projects. Her research has been published in Journalism Practice, Digital Journalism, and on her own blog Redefining Journalism.
How audience data is shaping Canadian journalism
Feb 29, 2024 11:51 am UTC| Insights & Views Business
With media conglomerates slashing jobs, programs and publications and growing news avoidance and perceived issues of trust in journalism, finding ways to catch, engage and retain an audience has become a matter of survival...
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