Apple Criticizes EU Porn App, Citing Consumer Trust Concerns

Apple (NASDAQ:AAPL) has voiced strong opposition to a pornography app available on iPhones in the European Union, blaming the bloc's Digital Markets Act (DMA) for eroding consumer confidence. The app, Hot Tub, is distributed through AltStore, one of the alternative app stores permitted under the DMA, which mandates Apple to allow third-party marketplaces on iPhones.

Apple, which has historically banned adult content from its App Store, condemned the app's release, warning of safety risks, especially for minors. "We are deeply concerned about the dangers posed by hardcore porn apps like this," Apple stated, adding that such applications could undermine trust in its ecosystem.

AltStore, backed by Epic Games—the company behind Fortnite and a long-time Apple critic—secured funding to cover Apple’s alternative app store fees, which are currently under EU investigation. While Apple still requires a security review known as "notarization" to check for malware, it does not approve app content.

AltStore labeled Hot Tub as "the world's first Apple-approved porn app" in a social media post, provoking Apple's response. "This is false," Apple countered, clarifying that it is compelled by the European Commission to permit such apps but would never allow them on its App Store.

Epic Games CEO Tim Sweeney defended the DMA, arguing Apple abuses its gatekeeping power to stifle competition. However, he noted that Epic’s own EU app store does not carry Hot Tub or any adult content.

The controversy underscores Apple's ongoing battle against regulatory changes in the EU, which continue to challenge its control over app distribution.