An EconoTimes perspective

Aya Aboelenien

Assistant Professor of Marketing, HEC Montréal

Assistant Professor of Marketing, HEC Montréal Assistant professor of marketing at HEC Montreal, Researcher, Mother, and an animal activist in the making. EXPERTISE Morality and Ethics in Consumption Consumer Culture Theory Qualitative Research Methods Aesthetics Social Media EDUCATION Ph. D. (Marketing), Concordia University M.B.A., American University in Cairo BBA, American University in Cairo