PhD Candidate in Marketing, HEC Montréal
Chau Minh Nguyen is interested in ethics, Big Data and textual analysis in marketing research. She aspires to produce works that address social issues and contribute to the well-being of the community.
From Barbie to Thomas the Tank Engine: How entertainment brands are adapting to Generation Alpha
May 15, 2024 07:24 am UTC| Insights & Views Entertainment Business
Growing up, did you play with hyper-sexualized Barbie dolls, boys-only Thomas the Tank Engine trains, or slim, white Disney princesses? If so, youre not alone, but this is no longer the case for Generation Alpha. Brands...