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Carlos Diaz Ruiz

Carlos Diaz Ruiz

Assistant Professor, Hanken School of Economics
My name is Carlos Diaz Ruiz, Ph.D. and I am a business academic specializing in marketing strategy, market-shaping, and consumer culture. I work as a Tenure-Track Assistant Professor of Marketing and Consumer Insights at Hanken School of Economics in Finland. Prior to entering academia full time, I worked as an insights consultant to major companies in Latin America. Further, I was a marketing manager and consultant in Mexico, Finland, France, and New Zealand.

My research has been published in leading peer-reviewed scientific journals such as Marketing Theory, European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management. The topics that I study include consumer culture, market-shaping, and disinformation research. I build upon my experience as a market researcher and marketing manager to investigate how firms construct consumer insights in ways that shape marketing strategy. My research focuses on the following three streams: (1) insights “as practice.” A stream in which I investigate how firms represent consumers in ways that textbooks fail to prescribe. (2) market-shaping. An empirical phenomenon in which an actor, usually a firm, fundamentally transforms its business landscape to its advantage. (3) Disinformation. I study the social and cultural dynamics of echo chambers in social media.

I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation

Jun 29, 2022 14:17 pm UTC| Insights & Views

Around the world, and against all scientific evidence, a segment of the population believes that Earths round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found...

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Economy

China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices

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Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal

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Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran

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U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains

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Politics

Ohio Man Indicted for Alleged Threat Against Vice President JD Vance, Faces Additional Federal Charges

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New York Legalizes Medical Aid in Dying for Terminally Ill Patients

New York has officially joined a growing number of U.S. states allowing medical aid in dying after Governor Kathy Hochul signed landmark legislation into law on Friday. The new New York medical aid in dying law permits...

Trump Says “Very Good Talks” Underway on Russia-Ukraine War as Peace Efforts Continue

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China Warns US Arms Sales to Taiwan Could Disrupt Trump’s Planned Visit

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Trump Allows Commercial Fishing in Protected New England Waters

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Science

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Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

Technology

Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge

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Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate

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Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch

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OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering

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SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off

SoftBank Group Corp. (TYO:9984) shares tumbled sharply on Thursday, tracking a steep decline in Arm Holdings (NASDAQ:ARM) after the UK-based chip designer reported weaker-than-expected earnings for the December quarter....
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