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Carlos Diaz Ruiz

Assistant Professor, Hanken School of Economics
My name is Carlos Diaz Ruiz, Ph.D. and I am a business academic specializing in marketing strategy, market-shaping, and consumer culture. I work as a Tenure-Track Assistant Professor of Marketing and Consumer Insights at Hanken School of Economics in Finland. Prior to entering academia full time, I worked as an insights consultant to major companies in Latin America. Further, I was a marketing manager and consultant in Mexico, Finland, France, and New Zealand.

My research has been published in leading peer-reviewed scientific journals such as Marketing Theory, European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management. The topics that I study include consumer culture, market-shaping, and disinformation research. I build upon my experience as a market researcher and marketing manager to investigate how firms construct consumer insights in ways that shape marketing strategy. My research focuses on the following three streams: (1) insights “as practice.” A stream in which I investigate how firms represent consumers in ways that textbooks fail to prescribe. (2) market-shaping. An empirical phenomenon in which an actor, usually a firm, fundamentally transforms its business landscape to its advantage. (3) Disinformation. I study the social and cultural dynamics of echo chambers in social media.

I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation

Jun 29, 2022 14:17 pm UTC| Insights & Views

Around the world, and against all scientific evidence, a segment of the population believes that Earths round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found...

Economy

RBA Raises Cash Rate to 4.10% in Closest Vote Since Transparent Voting Began

Australias central bank delivered its second consecutive interest rate hike on Tuesday, lifting the official cash rate by 25 basis points to 4.10% its highest level in ten months. The Reserve Bank of Australia (RBA)...

U.S. Presses South Korea on Strait of Hormuz Naval Support Amid Rising Energy Tensions

U.S. Secretary of State Marco Rubio emphasized during a phone call with South Korean Foreign Minister Cho Hyun on Monday that international cooperation to secure the Strait of Hormuz is critical for stabilizing global oil...

U.S.-Iran War Escalates as Strait of Hormuz Crisis Threatens Global Oil Supply

Three weeks into the U.S.-Israeli military campaign against Iran, the conflict shows no signs of slowing down and the economic consequences are being felt worldwide. The Strait of Hormuz, a critical chokepoint responsible...

U.S. Futures Slip After Wall Street Rebound as Fed Decision Looms

U.S. stock index futures edged lower Monday evening following a strong regular session rally driven by technology stocks, while oil prices eased slightly amid ongoing uncertainty in the Middle East. SP 500 Futures slipped...

U.S.-Iran War Pushes Brent Crude Back Above $100 as Strait of Hormuz Tensions Persist

Oil prices climbed sharply in early Asian trading on Tuesday, with Brent crude holding firmly above $100 per barrel as ongoing supply concerns tied to the U.S.-Israel conflict with Iran continued to rattle global energy...

Politics

Baghdad Embassy Attack: Drones and Rockets Strike U.S. Compound in Escalating Iraq Conflict

In one of the most intense assaults on American diplomatic infrastructure in recent memory, rockets and at least five drones targeted the U.S. embassy in Baghdad early Tuesday morning, according to Iraqi security sources....

Trump Threatens to "Take Cuba" Amid U.S.-Cuba Talks and Island's Deepening Crisis

President Donald Trump escalated his aggressive foreign policy stance toward Cuba on Monday, declaring he expected to have the honor of taking the island nation in some form. Speaking to reporters during an Oval Office...

Pakistan Air Strike Kills 400 at Kabul Drug Rehabilitation Hospital, Taliban Says

A devastating air strike allegedly carried out by Pakistan on a drug rehabilitation hospital in Kabul has left at least 400 people dead and 250 others wounded, according to an Afghan Taliban government spokesman. The...

Trump Was Warned Iran Could Retaliate Against Gulf Allies Before U.S.-Israeli Strikes

Despite President Donald Trumps repeated claims that Irans retaliatory strikes against U.S. Gulf allies came as a complete surprise, multiple sources with knowledge of pre-war intelligence briefings are pushing back on...

Taiwan Confident U.S. Arms Sale Review Remains on Track Despite Trump's China Trip Delay

Taiwans Defense Minister Wellington Koo expressed confidence on Tuesday that Washingtons internal review of a second major arms package for the island continues to move forward without delays, even as geopolitical...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Foxconn Shares Slip After Q4 Profit Miss Despite Record Revenue and Strong AI Outlook

Foxconn, officially known as Hon Hai Precision Industry, saw its stock decline on Tuesday following a disappointing fourth-quarter earnings report that fell short of market expectations, even as the worlds largest contract...

xAI Faces Federal Lawsuit Over Grok AI-Generated Child Sexual Abuse Material

Three Tennessee plaintiffs, two of whom were minors at the time the images were created, have filed a federal lawsuit in San Jose, California against Elon Musks artificial intelligence company xAI. The suit alleges that...

Nvidia's Jensen Huang Forecasts $1 Trillion in AI Chip Demand Through 2027

Nvidia CEO Jensen Huang stunned attendees at the companys annual GTC developers conference in California by projecting up to $1 trillion in purchase orders for its flagship AI chip technologies doubling his own $500...

Nvidia's Jensen Huang Credits Samsung for Manufacturing New AI Chips, Boosting Stock

Samsung Electronics shares surged as much as 5% on Tuesday after Nvidia CEO Jensen Huang publicly credited the South Korean tech giant for manufacturing its latest artificial intelligence chips. The announcement came...

SK Hynix Chairman Warns of Memory Chip Shortage Through 2030 Amid AI Boom

SK Hynix Chairman Chey Tae-won has warned that the global memory chip shortage could persist well into 2030, driven by unprecedented demand from the artificial intelligence sector. The South Korean chipmakers chief made...