Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)
Gen Z goes retro: Why the younger generation is ditching smartphones for 'dumb phones'
May 11, 2023 15:57 pm UTC| Insights & Views
There is a growing movement among Gen Z to do away with smartphones and revert back to less smart phones like old-school flip and slide phones. Flip phones were popular in the mid-1990s and 2000s, but now seem to be making...
ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon
Jan 24, 2023 05:39 am UTC| Technology
The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI. GPT...
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