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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

U.S.-China Trade Talks Resume in Paris Amid Rising Global Tensions

Top American and Chinese economic officials are meeting in Paris this Sunday for a critical round of trade negotiations, as both nations work to stabilize their fragile economic relationship ahead of a planned summit...

Asian Equities Plunge as Energy Supply Shock Triggers $15B Capital Flight

Asian stock markets took a significant hit this week as an escalating energy supply crisis pushed institutional analysts to sharply downgrade regional growth and corporate earnings forecasts. The MSCI All Country Asia...

Iran-U.S. War Escalates: Strait of Hormuz Shipping Under Threat

Global energy markets are on edge as the Iran-U.S. conflict enters its third week, with President Donald Trump calling on allied nations to deploy warships to the Strait of Hormuz after American forces bombed Kharg Island ...

Iran War and Oil Prices: What It Means for Airlines and Aerospace

Crude oil prices surging past $100 per barrel amid escalating tensions in the Middle East are raising serious concerns about airline profitability, even as the broader commercial aerospace sector shows signs of resilience,...

Russian Stock Market Closes Flat as Energy and Fertilizer Stocks Lead Gains

The Russian stock market ended Saturdays trading session virtually unchanged, with the MOEX Russia Index closing at 0.00% as mixed performance across sectors balanced out gains and losses. Despite the flat headline index,...

Politics

Harry and Meghan Spokesperson Slams New Royal Biography as "Deranged Conspiracy"

A new biography about Prince Harry has sparked sharp backlash after claiming that Queen Camilla allegedly told a friend that Harry had been brainwashed by his wife Meghan Markle. A spokesperson for the Duke and Duchess of...

FCC Chairman Threatens Broadcasters Over "Fake News" Amid Iran War Coverage Debate

Federal Communications Commission Chairman Brendan Carr is once again putting broadcasters on notice, warning that stations airing what he considers fake news risk losing their licenses when renewals come due. His latest...

Israel's Missile Interceptor Shortage Puts Defense Stocks in the Spotlight

Israel has warned the United States that its ballistic missile interceptor stockpiles have dropped to critically low levels as hostilities with Iran continue to intensify, according to a recent Semafor exclusive. American...

Russia Launches Massive Missile and Drone Strike on Ukraine, Killing Six

Russia unleashed one of its largest attacks on Ukraine in recent months, firing approximately 430 drones and 68 missiles across multiple regions on Saturday, killing six people and wounding at least 18 others. Ukrainian...

Hamas Urges Iran to Spare Neighboring Countries Amid Regional Escalation

In an unprecedented public statement on Iranian foreign policy, Hamas has called on Tehran to refrain from targeting neighboring countries, even as it acknowledged Irans right to retaliate against recent U.S.-Israeli...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Global PC Market Faces 10% Decline in 2026 as AI PCs Surge

The global personal computer market is heading into a rough patch in 2026, with Goldman Sachs forecasting a 10% year-on-year drop in shipments a steeper contraction than earlier projections suggested. Total global PC...

AI in Drug Development: How Pharma Is Cutting Costs and Accelerating Innovation

Artificial intelligence is quietly reshaping the pharmaceutical industry and the financial upside could be enormous. According to research firm Bernstein, widespread AI adoption across drug development pipelines could...

Intel and Nvidia Join Forces for AI Hardware Development Ahead of GTC 2025

Intel has confirmed its participation in Nvidias highly anticipated GPU Technology Conference (GTC), signaling a deepening alliance between two of the semiconductor industrys most influential players. The announcement was...

Anduril's $20B Army Contract Signals Major Tailwind for Palantir

Anduril Industries has secured a landmark $20 billion firm-fixed-price contract with the U.S. Army, marking one of the most significant defense-tech awards in recent memory. The 10-year agreement, running through March...

Microsoft Azure First to Validate NVIDIA's Vera Rubin NVL72, Signaling a New Era in AI Infrastructure

Microsoft has become the first cloud provider to begin validating NVIDIAs Vera Rubin NVL72 system, a landmark move that could reshape the competitive landscape of AI infrastructure. CEO Satya Nadella announced the...