Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)
Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world
Jun 06, 2024 11:31 am UTC| Economy
After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...
Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries
Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business
The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...
OpenAI’s new generative tool Sora could revolutionize marketing and content creation
Feb 22, 2024 06:26 am UTC| Insights & Views Technology
OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...
Nov 08, 2023 12:00 pm UTC| Health
Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...
Oct 12, 2023 07:19 am UTC| Life
As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...
Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life
Jun 10, 2023 11:23 am UTC| Technology
The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...
Gen Z goes retro: Why the younger generation is ditching smartphones for 'dumb phones'
May 11, 2023 15:57 pm UTC| Insights & Views
There is a growing movement among Gen Z to do away with smartphones and revert back to less smart phones like old-school flip and slide phones. Flip phones were popular in the mid-1990s and 2000s, but now seem to be making...
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