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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

Gold Prices Dip Ahead of Fed Decision Amid Rising Middle East Tensions

Gold prices slipped on Wednesday as investors weighed ongoing geopolitical risks in the Middle East alongside expectations surrounding the Federal Reserves upcoming interest rate decision. Spot gold declined by 0.5% to...

Kevin Warsh Advances Toward Fed Chair Role Amid Political Tensions

Kevin Warsh, former Federal Reserve governor and U.S. President Donald Trumps nominee to lead the Federal Reserve, is expected to clear a critical step in the confirmation process as the Senate Banking Committee prepares...

Trump Urges Iran to Sign Nuclear Deal Amid Ongoing Conflict and Port Blockade

U.S. President Donald Trump has intensified pressure on Iran, urging its leadership to get smart soon and agree to a deal as tensions remain high following weeks of stalled negotiations. In a recent Truth Social post,...

Asian Markets Mixed as Fed Decision, Iran Tensions, and Inflation Data Weigh on Sentiment

Asian stock markets showed mixed performance on Wednesday as investors remained cautious ahead of the U.S. Federal Reserves policy decision and ongoing geopolitical tensions between the United States and Iran. Market...

Trump Signals Prolonged Blockade Strategy Against Iran Amid Rising Tensions

U.S. President Donald Trump has reportedly directed his advisers to prepare for a long-term blockade of Iran, marking a strategic shift toward sustained economic pressure as Washington evaluates its next moves in the...

Politics

King Charles Reaffirms UK-US Alliance Amid Global Tensions

King Charles III delivered a historic speech to the U.S. Congress, emphasizing the enduring strength of the UK-US alliance during a period marked by geopolitical uncertainty and strained relations. Addressing lawmakers,...

White House Defends Trump’s FIFA Peace Prize Amid Global Criticism

The White House has strongly defended the decision to award U.S. President Donald Trump the inaugural FIFA Peace Prize, pushing back against growing criticism from human rights organizations, athletes, and international...

Trump Meets King Charles: “Two Kings” Moment Sparks Debate on Presidential Power

U.S. President Donald Trump drew attention during a White House event welcoming King Charles and Queen Camilla, making remarks that blended history, symbolism, and political messaging. Reflecting on the shared heritage of...

U.S. Envoy Julie Davis to Retire Amid Ukraine War Diplomacy Challenges

Acting U.S. Ambassador to Ukraine Julie Davis is set to step down from her role in Kyiv and retire from the State Department in June 2026, according to U.S. officials. Her departure comes at a critical moment, as...

Trump-Iran Conflict Escalates as Nuclear Talks Stall and Oil Prices Surge

Efforts to resolve the ongoing Iran conflict have reached a critical deadlock, with U.S. President Donald Trump rejecting Tehrans latest proposal aimed at ending the two-month war. The geopolitical tensions between the...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

TSMC Exits Arm Holdings with $231 Million Share Sale Amid Strategic Portfolio Shift

Taiwan Semiconductor Manufacturing Company (TSMC), the worlds leading contract chipmaker, has officially divested its remaining stake in Arm Holdings, marking the end of its investment in the UK-based chip designer....

T-Mobile Beats Q1 Earnings Expectations on Strong Postpaid Growth

T-Mobile US Inc. (NASDAQ: TMUS) delivered a strong first-quarter performance, surpassing analyst expectations thanks to robust postpaid subscriber growth and rising service revenues. The wireless carrier reported adjusted...

Seagate Stock Surges After Strong Q3 Earnings Beat and Bullish Outlook

Seagate Technology PLC (NASDAQ: STX) delivered impressive third-quarter results that surpassed Wall Street expectations, driving a sharp rise in its stock price. The data storage leader reported adjusted earnings per share...

Australia Targets Meta, Google, and TikTok With New News Payment Tax Proposal

The Australian government has announced a new plan that could impose multimillion-dollar charges on major tech platforms like Meta, Google, and TikTok if they fail to compensate local media companies for news content...

Lightelligence IPO Soars Over 400% in Hong Kong Debut Amid Rising AI Investment Demand

Shares of Lightelligence, the Shanghai-based optical computing company formerly known as Shanghai Xizhi Technology, delivered an explosive performance during their Hong Kong stock market debut, underscoring strong investor...