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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

Asian Stocks Mixed as Korean Chipmakers Rally

Asian stocks traded mixed on Tuesday as strong gains in South Korean semiconductor shares boosted the regions technology sector, while rising oil prices, higher U.S. Treasury yields and expectations for tighter monetary...

Canada Retaliatory Tariffs on U.S. Goods Take Effect

Canada imposed retaliatory tariffs on $20 billion worth of U.S. goods early Tuesday, escalating its trade dispute with the United States after negotiations between the two countries collapsed last month. Prime Minister...

Iran Threatens Gulf Energy Assets as U.S. Tensions Escalate

Iran warned Monday that it would retaliate against further U.S. attacks, threatening American oil and gas interests across the Gulf as renewed hostilities raise concerns over global energy supplies and shipping through the...

US Stock Futures Mixed as Fed Rate Hike Bets Rise

U.S. stock futures traded mixed Tuesday as Wall Street returned from the Labor Day holiday, with investors weighing stronger employment data, rising oil prices and growing expectations that the Federal Reserve could raise...

China Exports Surge 25% in August as Trade Surplus Hits $119 Billion

Chinas exports posted another strong increase in August, while imports exceeded market expectations, highlighting resilient trade activity despite signs of weakness in the worlds second-largest economy. Official customs...

Politics

Trump Threatens Bombardier U.S. Sales Ban

U.S. President Donald Trump threatened to block Canadian aircraft maker Bombardier from selling planes in the United States unless the company expands its manufacturing operations in the country, escalating tensions...

Australia Plans New Rules Giving Users Control Over Social Media Feeds

Australia has proposed new social media regulations that would give users greater control over the content appearing in their feeds, expanding the governments efforts to strengthen online safety and regulate major...

Cuba Says No US Talks as Blockade Costs Hit $8.1 Billion

Cubas foreign minister said Monday that no negotiations with the United States are currently taking place and there are no plans for future talks, as Havana blamed Washingtons decades-old trade embargo for more than $8...

Bolivia Military Barracks Explosion Kills Nine

Bolivian authorities confirmed on Monday that the death toll from an explosion at a military barracks in Viacha has risen to nine, while rescue teams continue searching for people still missing after the deadly blast. The...

Iran Threatens US With ‘Economic Warfare’ as Gulf Tensions Rise

Iran threatened the United States with economic warfare on Tuesday and claimed it had launched an advanced ballistic missile toward U.S. warships, raising concerns about another escalation in the six-month conflict. The...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Qualcomm Stock Jumps on Amazon AI Chip Deal

Qualcomm Technologies (NASDAQ: QCOM) shares surged 9.5% after the chipmaker announced a multi-generational partnership with Amazon to develop custom silicon and high-speed optical connectivity technology for artificial...

Google Revamps EU Search Results to Meet DMA Rules

Alphabets Google has introduced major changes to its search results in Europe as it seeks to comply with European Union antitrust rules under the Digital Markets Act (DMA). Google said Tuesday that the overhaul represents...

Anthropic Drops $6 Billion Decart AI Acquisition Talks

Anthropic has reportedly abandoned plans to acquire artificial intelligence startup Decart AI after exploring a potential transaction valued at roughly $6 billion, according to Bloomberg News. The maker of the Claude AI...

Huawei Launches Mate XT2 Foldable Phone in China

Huawei unveiled its latest flagship foldable smartphone, the Mate XT2, on Monday as the Chinese technology giant looks to maintain its dominance in the countrys premium smartphone market amid growing competition from Apple...

Nvidia CEO Says AGI Has Arrived With OpenAI GPT-6 Astra

Nvidia (NASDAQ: NVDA) CEO Jensen Huang has declared that artificial general intelligence, or AGI, has arrived, pointing to OpenAIs newly launched GPT-6 Astra as a major milestone in the accelerating development of...