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Simon Chadwick

Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2021 – a game of two sides powered by gas and oil

May 28, 2021 11:10 am UTC| Sports Business

On the night of the 2021 UEFA Champions League Final, Chelsea and Manchester City will battle it out for European glory. Only one of the two English teams will walk away with the trophy but despite the rivalry on the...

Cancelled matches and growing turmoil: the impact of Covid-19 on the sports industry

Mar 16, 2020 06:26 am UTC| Business Sports

In recent weeks, sports organisations around the world have been forced to confront the reality that the coronavirus Covid-19 is likely to have a significant impact on the industry not just in the short term, but also the...

Manchester City v Manchester United: a battle for ideological dominance

Dec 09, 2019 04:54 am UTC| Insights & Views Sports

The Manchester derby is always a key clash in the Premier League calendar and all eyes will be on the Etihad Stadium when City take on United, as the two footballing giants face-off for the first time this season. Yet the...

How Manchester City's owners became the titans of a global sports-entertainment complex

Dec 01, 2019 03:23 am UTC| Insights & Views Sports Entertainment

US private equity firm Silver Lake acquiring a stake in the City Football Group (CFG), owners of English Premier League football team Manchester City, is a stunning development. Based in California, the investor has taken...

Arsenal's Mkhitaryan omission from Europa League Baku final highlights football’s global politics at its most fragile

May 25, 2019 06:50 am UTC| Insights & Views Sports

When English Premier League sides Chelsea and Arsenal meet in UEFAs Europa League final on May 29, one of the latters big name players will not be with his team. Henrikh Mkhitaryan wont be playing in the match one of the...

Premier League: how an early transfer window caused clubs to pay more for top players

Aug 21, 2018 16:17 pm UTC| Insights & Views Sports

An injury to Manchester Citys Belgian international star Kevin de Bruyne could hardly have come at a worse time. The football season has just got underway, and the last thing the English Premier Leagues dominant club...

Football may be caught in the crossfire between Qatar and the Saudis

Jul 20, 2018 07:58 am UTC| Insights & Views Sports

Most football fans will still be reflecting on Frances win, Germanys failure, Messis frustrations, Harry Kanes goals and the rest. Yet many of us who followed the off-field games just as closely will have found the World...

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Economy

Asian Currencies Steady as Rupee Hits Record Low Amid Fed Rate Cut Bets

Most Asian currencies held steady on Thursday after modest gains, as markets continued to price in the possibility of a Federal Reserve rate cut next week. The US Dollar Index edged 0.1% higher following an overnight dip...

Asian Markets Mixed as Fed Rate Cut Bets Grow and Japan’s Nikkei Leads Gains

Asian stock markets traded mostly subdued on Thursday, mirroring the modest uptick seen on Wall Street as investors positioned themselves ahead of next weeks Federal Reserve meeting. Market sentiment remained cautiously...

China Urged to Prioritize Economy Over Territorial Ambitions, Says Taiwan’s President Lai

Taiwan President Lai Ching-te has urged Chinese President Xi Jinping to direct his focus toward revitalizing Chinas weakening economy rather than pursuing territorial expansion, highlighting widening economic contrasts...

IMF Deputy Dan Katz Visits China as Key Economic Review Nears

International Monetary Fund Deputy Managing Director Dan Katz is making his first trip to China since leaving his position as chief of staff to U.S. Treasury Secretary Scott Bessent, marking a significant moment ahead of...

Dollar Slides to Five-Week Low as Asian Stocks Struggle and Markets Bet on Fed Rate Cut

The U.S. dollar fell to a five-week low on Thursday as Asian stocks opened the trading day with muted performance, reflecting growing expectations that the Federal Reserve will cut interest rates at its meeting next week....

Politics

Cuba Reaffirms Anti-Drug Cooperation as Tensions Rise in the Caribbean

Cuban authorities announced that the island is intensifying its fight against narcotics trafficking in the Caribbean, emphasizing ongoing cooperation with the U.S. Coast Guard despite heightened political tensions and an...

Drones Spotted Near Zelenskiy’s Flight Path in Ireland Trigger Security Alert

An Irish naval vessel detected as many as five drones operating close to the flight path of Ukrainian President Volodymyr Zelenskiys aircraft as he arrived in Ireland for a state visit, according to local media reports on...

Australia Progresses AUKUS Review as U.S. Affirms Strong Support

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Trump Administration Tightens H-1B Visa Vetting With New Focus on Free Speech and Censorship

The Trump administration has introduced stricter vetting measures for H-1B visa applicants, targeting professionals in highly skilled fields often recruited by major U.S. tech companies. According to an internal State...

California Launches Portal for Reporting Alleged Misconduct by Federal Immigration Agents

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Science

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage

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Technology

EU Prepares Antitrust Probe Into Meta’s AI Integration on WhatsApp

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Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX

OpenAI CEO Sam Altman reportedly explored raising significant capital to acquire or partner with a rocket company, a move that could have created direct competition with Elon Musks SpaceX. According to a report from the...

Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation

Wikipedia is seeking additional licensing deals with major technology companies to address the growing financial burden caused by artificial intelligence firms heavily scraping its platform, according to co-founder Jimmy...

Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature

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OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities

OpenAI has confirmed plans to acquire Neptune, a startup known for its advanced tools that help companies track, monitor, and optimize AI model training workflows. Although the company did not release the financial details...
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