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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Manchester City v Manchester United: a battle for ideological dominance

Dec 09, 2019 04:54 am UTC| Insights & Views Sports

The Manchester derby is always a key clash in the Premier League calendar and all eyes will be on the Etihad Stadium when City take on United, as the two footballing giants face-off for the first time this season. Yet the...

How Manchester City's owners became the titans of a global sports-entertainment complex

Dec 01, 2019 03:23 am UTC| Insights & Views Sports Entertainment

US private equity firm Silver Lake acquiring a stake in the City Football Group (CFG), owners of English Premier League football team Manchester City, is a stunning development. Based in California, the investor has taken...

Arsenal's Mkhitaryan omission from Europa League Baku final highlights football’s global politics at its most fragile

May 25, 2019 06:50 am UTC| Insights & Views Sports

When English Premier League sides Chelsea and Arsenal meet in UEFAs Europa League final on May 29, one of the latters big name players will not be with his team. Henrikh Mkhitaryan wont be playing in the match one of the...

Premier League: how an early transfer window caused clubs to pay more for top players

Aug 21, 2018 16:17 pm UTC| Insights & Views Sports

An injury to Manchester Citys Belgian international star Kevin de Bruyne could hardly have come at a worse time. The football season has just got underway, and the last thing the English Premier Leagues dominant club...

Football may be caught in the crossfire between Qatar and the Saudis

Jul 20, 2018 07:58 am UTC| Insights & Views Sports

Most football fans will still be reflecting on Frances win, Germanys failure, Messis frustrations, Harry Kanes goals and the rest. Yet many of us who followed the off-field games just as closely will have found the World...

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Economy

What should you do if you can’t pay your rent or mortgage?

The cost of living crisis is making it difficult for many people to pay their bills, including housing costs. Private sector rents have increased by an average 9% over the year to February 2024, and rising interest rates...

Reducing energy demand and improving efficiency will help prevent the next gas crisis

Gas prices have relaxed, Europe has come out of the winter with record gas storage levels and a surfeit of liquefied natural gas is set to reach the shores of Europe over the coming years. Many commentators are hopeful...

Minimum wage for South African farm workers: study shows 2013 hike helped reduce poverty even though compliance was poor

Minimum wage policies are typically aimed at reducing poverty. Yet there is little direct evidence of this effect, especially in developing countries. And none for South Africa. In a recent paper, we consider the...

Gas is good until 2050 and beyond, under Albanese gas strategy

The Albanese government is talking up the crucial role of gas as a transition fuel through to 2050 and beyond. In a gas strategy to be released on Thursday, the government envisages the fuels uses would change over...

South Africa’s plan to move away from coal: 8 steps to make it succeed

The South African governments Just Energy Transition Implementation Plan was launched in November 2023. It is a roadmap guiding the country away from reliance on coal-fired power towards renewable energy alternatives by...

Politics

Donald Trump Allegedly Offers Oil Execs a Deal to Scrap EV Incentives for $1B Donation

Former President Donald Trump reportedly proposed a $1 billion deal to oil executives, offering to end electric vehicle (EV) subsidies in return for campaign funding, according to The Washington Post. This move underscores...

US Supreme Court upended decades of precedent in 2022 by allowing voters to vote with gerrymandered maps instead of fixing the congressional districts first

For the 2022 midterm elections, the U.S. Supreme Court allowed Alabama to use congressional districts that violated the law and diluted the voting power of Black citizens. A 5-4 vote by the Supreme Court in February...

Germany lowers voting age to 16 for the European elections

Ahead of the European parliament elections in June, Germany has lowered the age limit on participation to 16. This makes it the largest of just a handful of states in the EU to allow people under the age of 18 to vote....

South Africa will be president of the G20 in 2025: two much-needed reforms it should drive

South Africa will play an important international role in 2025 as president of the G20. The G20 is a group of 19 countries as well as the African Union and the European Union. Between them they represent 85% of global...

What early 2024 polls are revealing about voters of color and the GOP

By the end of winter 2024, the return of Donald Trump to the top of the GOP presidential ticket has revealed a surprising trend in the former presidents base of support: his increasing popularity among Black and Latino...

Science

Why are algorithms called algorithms? A brief history of the Persian polymath you’ve likely never heard of

Algorithms have become integral to our lives. From social media apps to Netflix, algorithms learn your preferences and prioritise the content you are shown. Google Maps and artificial intelligence are nothing without...

IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects

About a trillion tiny particles called neutrinos pass through you every second. Created during the Big Bang, these relic neutrinos exist throughout the entire universe, but they cant harm you. In fact, only one of them is...

The Mars Sample Return mission has a shaky future, and NASA is calling on private companies for backup

A critical NASA mission in the search for life beyond Earth, Mars Sample Return, is in trouble. Its budget has ballooned from US$5 billion to over $11 billion, and the sample return date may slip from the end of this...

Dark matter: our new experiment aims to turn the ghostly substance into actual light

A ghost is haunting our universe. This has been known in astronomy and cosmology for decades. Observations suggest that about 85% of all the matter in the universe is mysterious and invisible. These two qualities are...

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

Technology

Giga Shiba Inu Whales Shift 3.5 Trillion SHIB, Boosting Market Activity

Shiba Inu whales are gradually waking up as the asset has emerged from anemia and has shown some positive price performance in recent days. Fortunately, those big transactions are not related to any sales activity and are...

Coca-Cola Launches Lens Platform to Offer Key Data for Retail and Foodservice

The Coca-Cola Company is launching Coca-Cola Lens, an open-source insights platform that distributes data and experiences from hundreds of thousands of retail and foodservice establishments across North...

Binance Pay Launches Dedicated Shiba Inu Payment Page, Boosting SHIB Use

Binance Pay, Binances cutting-edge crypto payment service, has recently launched a dedicated page to handle Shiba Inu (SHIB) payments. This new functionality offers up a plethora of potential for SHIB holders, making it...

Whales Bag $61M Profit as RNDR Price Rallies Over 3%

Render (RNDR) saw a significant rally of over 3% today, with six whales bagging $61 million in profits, igniting debate about the cryptocurrencys future trajectory. Whales Profit $61M Amid Render (RNDR) Price Surge,...

Shiba Inu and PEPE Surge: SHIB Eyes 50% Gains, PEPE Hits $5 Billion Market Cap

The price of Shiba Inu (SHIB) has surged by 6% this week, with analysts predicting a 50% rally if key levels are broken. Meanwhile, PEPEs market cap has soared to $5 billion after hitting another all-time high. Analysts...