Menu
Search
- News
- Economy
- Central Banks
- Investing
- Research
- Roundups
- Digital Currency
- Insights
- Technical Analysis
- Technology
- Business
- Law
- Health
- Nature
- Fintech
- Science
- Topic
- Opinions
- ©Econometrics LLC . All Rights Reserved.
Simon Chadwick
Professor of Sports Enterprise, University of Salford
Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments
Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly
Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)
Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council
In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain
Champions League final 2025: a battle for glory against a backdrop of money and fashion
May 30, 2025 12:04 pm UTC| Insights & Views Sports
The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...
Jun 03, 2024 11:07 am UTC| Business Sports
The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...
Jan 30, 2024 07:03 am UTC| Insights & Views Sports
The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...
Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals
Mar 04, 2023 12:21 pm UTC| Sports Economy
Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...
Pelé: a global superstar and cultural icon who put passion at the heart of soccer
Dec 30, 2022 10:19 am UTC| Sports
Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...
World Cup 2022: who won the prize for 'soft power'?
Dec 19, 2022 16:25 pm UTC| Sports
After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...
World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy
Oct 13, 2022 11:55 am UTC| Sports
When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...
ECB Signals Possible Rate Hike as Middle East Tensions Push Euro Zone Inflation Higher
Asian Stocks Rally as Nvidia Earnings Boost Tech Shares, Samsung Jumps on Wage Deal
Australia Regulator Flags Private Credit Risks Amid Global Market Uncertainty
Moody’s Downgrades Mexico Credit Rating Amid Rising Debt and Fiscal Pressure
Trump Warns Iran of Renewed Action as Nuclear Deal Talks Stall
Trump-Taiwan Talks Could Reshape U.S.-China Relations
Trump Delays Iran Strike as Peace Talks Continue, Markets Watch Strait of Hormuz Closely
Raul Castro Indicted by U.S.: Cuba’s Revolutionary Leader Faces Renewed Scrutiny in 2026
Trump Warns of Renewed Military Action Against Iran as Peace Talks Stall
Trump Administration Releases New UFO Files and Apollo Mission Records
China vs. NASA: The New Moon Race and What's at Stake by 2030
NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo
NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission
SoftBank Shares Surge as OpenAI IPO Buzz and SB Energy Filing Boost AI Optimism
X Corp Loses Legal Battle Over Australia Child Safety Fine
Samsung Shares Surge After Strike Deal Eases Labor Tensions
Intuit Raises Full-Year Forecast After Strong Q3 Earnings Despite Stock Drop
Anthropic Revenue Surge Signals Strong AI Market Momentum in 2026
- Market Data
