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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2025: a battle for glory against a backdrop of money and fashion

May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

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Economy

South Korea to Increase EV Subsidies Amid U.S. Tariff Pressures

South Korea announced plans to significantly increase subsidies for electric vehicles next year, aiming to support its auto sector as it faces ongoing challenges from U.S. trade tariffs. According to a government statement...

South Korea, U.S. Finalize New Trade and Security Agreements

South Korean President Lee Jae Myung announced on Friday that South Korea and the United States have finalized a joint fact sheet outlining key agreements on trade and security following his summit with U.S. President...

Oil Prices Rebound as U.S. Sanctions on Russia Offset Oversupply Concerns

Oil prices rose in Asian trading on Friday, recovering from a three-week low and erasing much of their recent declines. The rebound came as traders grew more confident that strict U.S. sanctions on major Russian oil...

Trump Administration Reverses Biden-Era Restrictions on Alaska Oil and Gas Development

The Trump administration has formally reversed a key Biden-era regulation that restricted oil and gas drilling across a large portion of Alaskas National Petroleum Reserve, a move that aligns with President Donald Trumps...

Thailand’s Economy Faces Sharp Slowdown Amid Weak Consumption and Domestic Uncertainty

Thailands economic growth likely slowed significantly in the third quarter as weakening household spending and domestic uncertainty overshadowed strong export performance, according to a recent Reuters poll. Economists...

Politics

BBC Issues Apology to Trump Over Edited Documentary Amid Legal Threats

The BBC has issued a personal apology to U.S. President Donald Trump after his legal team accused the broadcaster of defamation over an edited clip used in its 2024 Panorama documentary. The programme, which aired days...

Banks Seek Dismissal of Lawsuits Alleging They Enabled Jeffrey Epstein’s Trafficking

Bank of America and Bank of New York Mellon have asked a federal judge to dismiss recently filed lawsuits accusing them of knowingly assisting Jeffrey Epsteins sex-trafficking activities by maintaining banking...

U.S. and Switzerland Move Toward Major Tariff Reduction Deal

The United States and Switzerland are nearing a trade agreement that could significantly reduce President Donald Trumps 39% tariffs on Swiss imports, according to officials from both countries. The potential deal,...

U.S. to Lift Select Tariffs on Latin American Imports to Lower Food Prices

The United States announced it will lift tariffs on specific foods and other imports from Argentina, Ecuador, Guatemala, and El Salvador as part of new framework agreements designed to expand market access for U.S....

U.S. Reviewing Brazil’s Tariff Proposal, Response Expected Soon

The United States is currently evaluating a negotiation proposal submitted by Brazil regarding recently increased tariffs, and a formal response is expected in the coming days, according to Brazilian Foreign Minister Mauro...

Science

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage

U.S. President Donald Trump and German pharmaceutical company Merck KGaA have announced a groundbreaking deal aimed at lowering the cost of in-vitro fertilization (IVF) treatments while boosting access to fertility care in...

SpaceX’s Starship Completes 11th Test Flight, Paving Way for Moon and Mars Missions

SpaceX has successfully launched its 11th Starship rocket from Starbase, Texas, marking another milestone in Elon Musks ambitious plan to create a fully reusable spacecraft for missions to the Moon and Mars. The test...

FDA Adds Fatal Risk Warning to J&J and Legend Biotech’s Carvykti Cancer Therapy

The U.S. Food and Drug Administration (FDA) has updated the safety labeling for Carvykti, the multiple myeloma therapy developed by Johnson Johnson and Legend Biotech, to include a warning about a rare but potentially...

Technology

Google Proposes Ad Tech Changes to Address EU Antitrust Penalty

Google has submitted a set of proposed changes to its advertising technology operations in response to the European Commissions 2.95 billion ($3.42 billion) antitrust fine, aiming to resolve the case without being forced...

Amazon, Microsoft, and Anthropic Reportedly Support New U.S. Legislation Targeting Nvidia’s China Chip Exports

Amazon is reportedly aligning with Microsoft in supporting new U.S. legislation aimed at tightening restrictions on Nvidias ability to export advanced artificial intelligence chips to China. According to a recent Wall...

Federal Judge Allows Musk’s X Corp to Move Forward With Antitrust Lawsuit Against Apple and OpenAI

Elon Musks X Corp has been granted the green light to move ahead with its antitrust lawsuit targeting Apple Inc. and OpenAI, after a federal judge in Texas rejected motions to dismiss the case. The decision, issued...

Verizon to Slash 15,000 Jobs as New CEO Launches Major Restructuring

Verizon is preparing for its largest round of layoffs in company history, with plans to cut roughly 15,000 U.S. jobs as part of a major restructuring push under new CEO Dan Schulman, according to a source familiar with the...

Baidu Introduces New AI Chips to Boost China’s Domestic Computing Power

Baidu has announced two new artificial intelligence chips designed to strengthen Chinas access to advanced, cost-efficient, and locally controlled computing power. The launch comes as ongoing U.S.China tensions continue to...