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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2025: a battle for glory against a backdrop of money and fashion

May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

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Economy

EA's $15B Debt Offering Draws $25B in Investor Demand Amid Credit Market Turmoil

Investor appetite for large-scale leveraged buyouts remains surprisingly robust, as demand for Electronic Arts (NASDAQ: EA) nearly $15 billion debt package has surged to approximately $25 billion. The offering, led by...

Federal Reserve Crisis: DOJ Standoff Threatens Powell's Succession and Rate Stability

A deepening legal battle between the Federal Reserve and the Department of Justice is rattling financial markets and raising serious questions about the future of U.S. monetary policy leadership. At the center of the...

U.S.-Iran War Escalates: Marines Deploy, Strait of Hormuz Closure Drives Global Oil Crisis

The United States is sending an additional 2,500 Marines to the Middle East as the ongoing war between the U.S., Israel, and Iran enters its third week with no clear end in sight. The deployment includes the USS Boxer...

Gold Prices Extend Losing Streak, On Track for Worst Weekly Loss Since 1983

Gold prices continued their downward trend on Friday, marking eight consecutive days of losses and heading toward their steepest weekly decline in over four decades. Spot gold dropped 3.4% to $4,494.44 per ounce, while...

Iran War Fears Send Oil Prices Surging as U.S. Weighs Ground Troop Deployment

Oil prices climbed sharply on Friday despite a volatile trading session, as alarming reports of potential U.S. ground troop deployment into Iran rattled energy markets already under significant stress. Brent crude futures...

Politics

Trump's Shifting War Goals Against Iran: A Timeline of Contradictions

Since launching joint military operations with Israel against Iran on February 28, President Donald Trump and his administration have struggled to maintain a consistent narrative around the conflicts objectives, duration,...

Cuba Rejects U.S. Demands to Remove President Diaz-Canel Amid Ongoing Negotiations

Cuba has firmly pushed back against reports that its political leadership or governmental structure could be part of any negotiation with the United States. Deputy Foreign Minister Carlos Fernandez de Cossio made clear at...

U.S. Prosecutors Scrutinize Colombian President Petro in Drug Trafficking Probes

Colombian President Gustavo Petro has emerged as a peripheral figure in two separate U.S. federal criminal investigations tied to narco-terrorism and drug trafficking, according to a source familiar with the matter who...

Trump Signals U.S. Nearing End of Military Goals in Iran War, Shifts Hormuz Responsibility to Regional Nations

President Donald Trump announced on Friday that the United States is close to achieving its military objectives in the Iran war, signaling a potential drawdown of American forces. In a post on Truth Social, Trump also...

Federal Judge Blocks Pentagon's Restrictive Press Access Policy

A federal judge has struck down the Trump administrations controversial Pentagon press policy, delivering a significant victory for press freedom advocates and independent journalism across the United States. U.S. District...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Palantir's Maven AI Earns Pentagon "Program of Record" Status, Reshaping Military AI Strategy

Palantir Technologies (NASDAQ: PLTR) is drawing renewed investor and industry attention after the U.S. Department of Defense officially designated its Maven Smart System as a program of record, a classification that...

Amazon's "Transformer" Phone: Can It Succeed Where Fire Phone Failed?

Amazon is quietly developing a new smartphone, codenamed Transformer, marking the companys return to mobile hardware more than a decade after its Fire Phone disaster. According to sources familiar with the initiative, the...

Judge Dismisses Sam Altman Sexual Abuse Lawsuit, But Sister Can Refile

A federal judge has dismissed a sexual abuse lawsuit filed against OpenAI CEO Sam Altman by his sister Annie Altman, ruling that the claims were too old to pursue under current law. However, U.S. District Judge Zachary...

Trump White House Unveils National AI Policy Framework for Congress

The Trump administration released a sweeping artificial intelligence policy framework on Friday, urging Congress to establish unified federal legislation that would override fragmented state-level AI regulations across the...

Jeff Bezos Eyes $100 Billion Fund to Transform Manufacturing With AI

Amazon founder Jeff Bezos is in early-stage discussions to raise a massive $100 billion investment fund focused on acquiring manufacturing companies and accelerating their automation through artificial intelligence. The...