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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

Champions League final 2021 – a game of two sides powered by gas and oil

May 28, 2021 11:10 am UTC| Sports Business

On the night of the 2021 UEFA Champions League Final, Chelsea and Manchester City will battle it out for European glory. Only one of the two English teams will walk away with the trophy but despite the rivalry on the...

Cancelled matches and growing turmoil: the impact of Covid-19 on the sports industry

Mar 16, 2020 06:26 am UTC| Business Sports

In recent weeks, sports organisations around the world have been forced to confront the reality that the coronavirus Covid-19 is likely to have a significant impact on the industry not just in the short term, but also the...

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Economy

Beyond the spin, beyond the handouts, here’s how to get a handle on what’s really happening on budget night

Three weeks from now, some of us will be presented with a mountain of budget papers, and just about all of us will get to hear about them on radio, TV or news websites on budget night. The quickest way to find out what...

Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility

Ivan Vladislavić is Johannesburgs literary linkman. He tells us, in the first pages of his new book, The Near North, that before cities were lit, first by gaslight and later electricity, people of means paid torchbearers...

Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget

With Jim Chalmerss third budget on May 14, Australians will be looking for some more cost-of-living relief beyond the tax cuts although they have been warned extra measures will be modest. As this weeks consumer price...

Why is the London Stock Exchange losing out to the US

London Stock Exchange (LSE), which can trace its heritage to the coffee houses of the 17th century, is failing. The volume of shares traded is sharply declining, and some UK companies are swiftly moving to the US...

Why Germany ditched nuclear before coal – and why it won’t go back

One year ago, Germany took its last three nuclear power stations offline. When it comes to energy, few events have baffled outsiders more. In the face of climate change, calls to expedite the transition away from fossil...

Politics

Labour can afford to be far more ambitious with its economic policies – voters are on board

To say that the Labour party is flying high in the polls is something of an understatement. But despite its consistent lead against the Tories, the opposition finds itself in a rather odd position: on the cusp of power but...

History for sale: what does South Africa’s struggle heritage mean after 30 years of democracy?

One of my favourite statues is the one of Nelson Mandela at the Sandton City shopping centre in Johannesburg. Larger than life, its oversized bronze shoes shimmer in the evening light, polished by the hands of many...

Sudan: civil war stretches into a second year with no end in sight

In the early hours of April 15 2023, the Rapid Support Forces (RSF) a Sudanese paramilitary force attacked the military airstrip in the town of Merowe and deployed troops across strategic locations in Sudans capital,...

Joe Biden Proposes Record 44.6% Capital Gains Tax in Latest Budget Plan That May Favor Cryptocurrencies

President Joe Biden has proposed raising the capital gains tax to an unprecedented 44.6% in a bold fiscal move, targeting the wealthiest Americans. This hike is part of his 2025 budget proposal to reduce income...

Turkey’s suppression of the Kurdish political movement continues to fuel a deadly armed conflict

The world has 91 democracies and 88 autocracies. Yet 71% of the worlds population (some 5.7 billion people) are living under autocratic rule, a big jump from 48% ten years ago. This trend towards authoritarianism can...

Science

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

The rising flood of space junk is a risk to us on Earth – and governments are on the hook

A piece of space junk recently crashed through the roof and floor of a mans home in Florida. Nasa later confirmed that the object had come from unwanted hardware released from the international space station. The 700g,...

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

Technology

Dogwifhat's Surge on Solana Network Ignites Crypto Market Buzz

Dogwifhat, a meme coin built on the Solana blockchain, has shown a remarkable recovery, catching the eye of investors after its recent listing on Bybit led to a notable price increase. This development comes amidst a...

Lawyer Accuses DOJ of 'Obvious Disdain for Privacy' in Tornado Cash Case

Amanda Tuminelli, legal counsel for the DeFi Education Fund, has strongly criticized the DOJs apparent disregard for privacy and emerging technologies in its ongoing case against Tornado Cash. Critique of DOJs Technical...

Australia Set to Unveil Spot Bitcoin ETFs, $4 Billion Inflows Projected

Australias top exchange, the ASX, is poised to approve its first spot in Bitcoin ETFs. This could potentially unlock $3 to $4 billion in initial inflows over the next three years, bolstering the countrys robust crypto...

Tesla Cybertruck Triumphs in Off-Road Challenge, Reveals Enhanced Features

Teslas Cybertruck recently demonstrated its superior off-road capabilities in a video featuring new adjustments for pitch and angle to boost its performance on challenging terrains. Cybertruck Outperforms in Rigorous...

China Beat South Korea in OLED Panel Shipments for Small Gadgets

China reportedly defeated South Korea in the shipment of organic light-emitting display panels, or OLED, for IT gadgets. The Chinese makers outdid Korea for the first time in the first quarter of 2024. New Records for...